Tag: Smart Stores

You already have basic footfall data that shows the number of people in your store at any given hour, and you know your sales data per hour, so you can produce a rough “conversion” rate for your customers. But what if you could get more granular data about your customers’ behavior? What if you could […]

Whether you’re buying online or in a physical store, shopping should be easy, simple, and enjoyable. In the customer’s mind, the retailer or brand is one entity, regardless of the sales channel. For this reason, customers expect their journey to fluidly shift between digital and physical touchpoints with the same conveniences in store as online. […]

Believe it or not, despite the massive shift to online purchasing, brick-and-mortar stores are the hub for delivering unified commerce. To be successful and remain viable, retailers must equip stores to elevate the customer experience, operate efficiently, and adapt with agility to changing market dynamics. Use the Past to Guide Your Future With the emergence […]

Consumer expectations are always changing, which means retailers are often playing catch-up to align their offerings with customers’ evolving behaviors. The pandemic illuminated the chasm between the retailers who have kept pace with market changes and those who have struggled. For a long time, we’ve seen ecommerce sites flex and stretch, while centralized systems and […]