Your guide to AWS Advertising & Marketing Technology at re:Invent 2025

Whether you’re an AdTech innovator, agency executive, MarTech builder, or data scientist, Amazon Web Services (AWS) re:Invent 2025 brings an unprecedented opportunity to explore the transformative power of cloud-powered advertising and marketing technology (AMT). Join us at re:Invent 2025 in Las Vegas (December 1-5) to immerse yourself in a world of knowledge, inspiration, and networking as we dive deep into the future of customer engagement, data-driven strategies, and cutting-edge artificial intelligence solutions that can help you unleash your advertising and marketing innovation.

Explore the latest innovations in agentic AI and how it’s revolutionizing advertising and marketing workloads. This blog post is full of tips provided directly from AWS Advertising & Marketing Technology team to help you get the most out of your time in Las Vegas, Nevada. Most importantly, check out the curated list of the breakout and technical sessions we feel are most relevant for attendees from the advertising and marketing industry.

Let’s Get Started

We’ve curated the resources in this blog post to help you plan a successful agenda. You can also download the AWS re:Invent attendee guide for Advertising & Marketing Technology to help plan your experience. You can expect to learn firsthand about AWS solutions, services, and partners from industry experts, get technical questions answered on the spot, receive immediate access to what’s new, and most of all, enjoy yourself while learning!

Be sure to keep an eye on the AWS AMT blog and AWS re:Invent website to stay up to date on all things advertising and marketing technology at re:Invent. Register to secure your spot, then check out the AWS Events mobile app on iOS or Android to plan and make the most of your experience.

If you’re new to re:Invent:

• Get ready to learn about the most important AWS announcements of the year during re:Invent keynotes.
• Breakout sessions are lecture-style and one hour long. These sessions take place across the re:Invent campus and cover all kinds of topics at all levels (200–400).
• Chalk Talks are 60-minute interactive, small-group, white boarding sessions with AWS experts. They include technical discussions around real-world architecture challenges.
• Lighting Talks are 20-minute sessions covering a key topic at the 100-300 level.
• Workshops are two-hour hands-on sessions where you work in small groups to solve problems using AWS services.
• Builders’ sessions are small-group interactive one-hour demonstrations. Each builders’ session begins with a short explanation or demonstration from AWS experts of what attendees are building. Once the demonstration is complete, attendees use their own laptops to experiment and build with guidance.

Main Keynotes

Don’t miss these essential keynotes featuring the biggest AWS launches and industry insights:

Tuesday, December 2

• 8:00 AM – 10:30 AM: CEO Keynote with Matt Garman

Wednesday, December 3

• 8:30 AM – 10:30 AM: The Future of Agentic AI is Here with Dr. Swami Sivasubramanian, VP of Agentic AI at AWS
• 3:00 PM – 4:30 PM: The Partnership Advantage with Dr. Ruba Borno, VP of Global Specialists and Partners at AWS

Thursday, December 4

• 9:00 AM – 10:30 AM: Infrastructure Innovations with Peter DeSantis, SVP of Utility Computing, and Dave Brown, VP of Compute and ML Services at AWS
• 3:30 PM – 4:30 PM: A Special Closing Keynote with Dr. Werner Vogels, CTO of Amazon.com

Daily Session Highlights

Monday, December 1, 2025

Monday kicks off with powerful agentic AI sessions for securely deploying & operating production-ready AI agents at scale. Experience hands-on workshops and learn how agent-driven processes can transform advertising campaigns and live production workflows.

• IND319: Building live video understanding solutions using agentic AI on AWS (workshop), Mandalay Bay | 8:00 AM – 10:00 AM
• IND357: Multi-agent collaboration for optimized advertising performance (chalk talk), Caesars Forum | 9:00 AM – 10:00 AM
• AIM395: Concept to campaign: Marketing agents on Amazon Bedrock AgentCore (breakout session), Mandalay Bay | 4:00 PM – 5:00 PM

Tuesday, December 2, 2025

Tuesday’s robust slate dives deep into AI-powered advertising innovation, featuring sessions on privacy-enhanced ML, AdTech development, and real-world customer stories.

• IND304: Transform video highlight production with agentic AI-human collaboration (chalk talk), Wynn | 10:00 AM – 11:00 PM
• IND309: Breaking down silos: multi-agent architecture for media operations (chalk talk), Wynn | 12:00 PM – 1:00 PM
• IND311: Build media workflows with natural language using agentic AI (builder’s session), MGM | 12:00 PM – 1:00 PM
• SPS302: Democratize data: Bundesliga real-time insights without writing any SQL (chalk talk), Caesars Forum | 1:00 PM – 2:00 PM
• IND3326: Formula 1 extends fandom with AI, data, and AWS Media Services (breakout session), MGM | 1:30 PM – 2:30 PM
• IND3334: AdTech at AI Speed: Building Dynamic Creative Agents in Five Days (lightning talk), Venetian Industries Pavilion | 3:00 PM – 3:20 PM
• IND360: Privacy-enhanced ML and GenAI for AdTechs with AWS Clean Rooms (chalk talk), Caesars Forum | 3:00 PM – 4:00 PM

Wednesday, December 3, 2025

Wednesday showcases how Amazon Ads is democratizing ad creation with AI agents, plus sessions on real-time bidding workloads with AWS RTB Fabric, commerce media agents, and creative optimization.

• IND3335: Amazon Ads Creative Agent uses AWS to democratize ad creation (breakout session), Wynn | 8:30 AM – 9:30 AM
• IND397: AI-powered content compliance: Media rating automation with Nova (chalk talk), Caesars Forum | 2:30 PM – 3:30 PM
• IND411: Build AI Commerce Media Agents: Audience Discovery & Campaign Performance (builder’s session), Mandalay Bay | 4:00 PM – 5:00 PM
• IND379: AWS RTB Fabric: Real-time bidding workloads with AdTech partners (breakout session), Mandalay Bay | 5:30 PM – 6:30 PM
• IND312: Build streaming analytics dashboards in minutes with Amazon Q developer (builder’s session), MGM | 5:30 PM – 6:30 PM

Thursday, December 4, 2025

Thursday features hands-on workshops for building single-digit millisecond latency real-time bidding workloads and privacy-enhanced analytics, perfect for getting practical experience with cutting-edge AdTech solutions.

• IND366: Build ultra-low latency ad workloads with unmatched cost-performance with AWS RTB Fabric (workshop), Mandalay Bay | 12:00 PM – 2:00 PM
• IND3309: Privacy-enhanced multi-party analytics with AWS Clean Rooms: Setup to insights (workshop), Mandalay Bay | 3:00 PM – 5:00 PM
• IND3327: AIOps revolution: How iHeart slashed incident response time by 60% with Bedrock AgentCore (breakout session), MGM | 3:30 PM – 5:30 PM

Friday, December 5, 2025

Discover how Bloomberg is transforming natural language queries and multimodal inputs into video content using AI on Friday.

• IND3331: AI at the speed of news: Bloomberg Media’s vision for the future (breakout session), Venetian | 8:30 AM – 9:30 AM

Industry Demos & Special Experiences

The Fragrance Lab – Experience a unique activation in the Expo Hall at the Venetian demonstrating AI-powered innovation. Step into The Fragrance Lab to develop a custom fragrance generated by Amazon Nova in Amazon Bedrock, then create personalized advertising campaigns through conversational insights using AWS.

Sports Forum Live – Don’t miss the live broadcast production entirely on AWS, featuring interviews with leaders from Formula 1, NFL, NBA, PGA TOUR, and more. Running Monday 4PM-6PM and Tuesday-Thursday 12PM-4PM at Caesars Forum (connected to the Industries Pavilion).

Expo Hall & Industries Pavilion

Visit the Industries Pavilion in the Expo Hall at The Venetian to experience interactive demos showcasing the latest AWS solutions, services, and partners to see how customers are achieving groundbreaking transformations with cloud and AI technologies.

• Monday, December 1: 4:00 PM – 7:00 PM (Welcome reception)
• Tuesday, December 2: 10:00 AM – 6:00 PM
• Wednesday, December 3: 10:00 AM – 6:00 PM (Happy Hour 4:30 PM – 6:00 PM)
• Thursday, December 4: 10:00 AM – 4:00 PM

Conclusion

We can’t wait to welcome you to Las Vegas and help you unleash your advertising and marketing innovation. See you there!

Learn more about AWS Advertising & Marketing, get in touch with the team, or download the AWS re:Invent attendee guide for Advertising & Marketing Technology to help plan your experience.