Artificial Intelligence
Author: Dwayne Browne
Personalize cross-channel customer experiences with Amazon SageMaker, Amazon Personalize, and Twilio Segment
Today, customers interact with brands over an increasingly large digital and offline footprint, generating a wealth of interaction data known as behavioral data. As a result, marketers and customer experience teams must work with multiple overlapping tools to engage and target those customers across touchpoints. This increases complexity, creates multiple views of each customer, and […]