AWS Messaging & Targeting Blog

Managing Your Amazon SES Quota

by Samuel Minter | on | in How-To* | Permalink | Comments |  Share

  When sending with SES, each sender has a daily quota.  There are a few tricks to managing this quota. First of all, simply be aware of your quota.  You should never be surprised by hitting a quota limit.  You should know what your quota is, and work within that limit.  Your quota is easily […]

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Come visit us at re:Invent!

by Chris Wheeler | on | Permalink | Comments |  Share

UPDATE: If you weren’t able to make the session in person, you can watch the recorded presentation online at: http://youtu.be/f3xncKCdI_0. Thanks to everyone who shared the hour with us presenting live, came by our booth or had one on one meetings with the Amazon SES team! Next week, Amazon Web Services will host AWS re:Invent […]

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Email Definitions: Complaint Rate

by Nick Hristov | on | Permalink | Comments |  Share

Now that we’ve talked about complaints and feedback loops, we are ready to discuss complaint rates. As a reminder, a complaint occurs when an email recipient marks an email message as spam by clicking “This is spam” or “send to spam folder” in their web email client. The Internet Service Provider (ISP) records this as […]

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Exercise Caution With Refer-a-Friend Links

by westerma | on | Permalink | Comments |  Share

So you’ve got your website up and running, and have a great set of customers actively engaging with your content.  Everything is running smoothly, but now you want to try some ideas on how to increase adoption or get some new folks to come to your site.  You might have even seen some other sites […]

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Email Definitions: Feedback Loops

by Nick Hristov | on | Permalink | Comments |  Share

What goes around… Comes around! Does this proverb apply to your email-sending program? Probably not as much as you’d like. Ideally, you’d have a direct window into each interaction a recipient has with your message:  Did they actually open it? If so, did they scroll through it? Did they forward, delete, print, or file it? […]

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On Buying Lists

by Chris Wheeler | on | Permalink | Comments |  Share

Simon Says Don’t Buy a List* As you email market to your customers, there can be tremendous pressures from business owners or even self-inflicted pressure to increase the size of the channel for your email.  Building up your email list through traditional marketing routes such as:  banner ads, word-of-mouth, and search hits can feel slow […]

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What if you get an SES probation notice for bounces?

by westerma | on | Permalink | Comments |  Share

So you’re sending lots of email; everything is looking great.  At least, until you get a probation notice in your inbox.  How could this be?  Why did it happen?  What are your next steps? First of all, take a deep breath.  There is generally a grace period for addressing issues you might be having with […]

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What’s an inactive customer?

by Chris Wheeler | on | Permalink | Comments |  Share

You are an email sender.  You’re most likely sending to real people.  When should you call it quits and stop mailing a person?  That’s an easy question to answer if your recipient requests to be unsubscribed.  You should remove those email addresses immediately.  If your recipient complains and you receive that complaint via an Amazon […]

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Introducing the Amazon SES Mailbox Simulator

by Wendy Giberson | on | Permalink | Comments |  Share

We are happy to announce that Amazon Simple Email Service (Amazon SES) launched the Mailbox Simulator today. In this post we talk about the motivation behind the Mailbox Simulator, how it can help you, and when you might want to use it. What is the Mailbox Simulator? The Amazon SES Mailbox Simulator is a set […]

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The Amazon SES Free Tier

by Chris Wheeler | on | in How-To* | Permalink | Comments |  Share

Like many Amazon Web Services, Amazon SES has a free tier: Here’s what this means for you: You can send 2,000 messages per day for free if you use Amazon SES from Amazon EC2 (or via AWS Elastic Beanstalk). After 2,000 messages, you will be charged the current Amazon SES rate of $0.10 per thousand […]

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