AWS Messaging & Targeting Blog

Using IIS SMTP on Windows 2008/2012 with Amazon SES

A natural extension for customers using Windows Server 2012 on AWS is to use Amazon SES for sending email. This post shows you how to configure the IIS SMTP service that is included with Windows to send email through Amazon SES. You can use the same configuration on Windows Server 2008 and Windows Server 2008 […]

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Never send to old addresses, but what if you have to?

The best practice is to only send mail to people who have specifically asked for your mail, and who have recently interacted with your site.  "Interacted" can mean different things to different people, but generally it means they have logged in to your website, they have recently done business with you, or they have opened or […]

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What is DMARC and should you use it?

This past year, the email industry launched a new standard to help senders protect their mail from being spoofed by phishing attempts.  Thus, DMARC was born.  It stands for “Domain-based Message Authentication, Reporting and Conformance.”  It’s a mouthful, but the impact of DMARC is significant.  LinkedIn has a good article describing what exactly DMARC brings […]

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What Happens When You Reach Your Sending Limits?

As you probably know, Amazon SES has a set of sending limits to control how many emails you can send per 24 hours (your daily sending quota) and how many emails you can send per second (your maximum send rate). Although these limits might seem, well, limiting, we have them in place to protect you. […]

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Managing Your Amazon SES Quota

  When sending with SES, each sender has a daily quota.  There are a few tricks to managing this quota. First of all, simply be aware of your quota.  You should never be surprised by hitting a quota limit.  You should know what your quota is, and work within that limit.  Your quota is easily […]

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Come visit us at re:Invent!

UPDATE: If you weren’t able to make the session in person, you can watch the recorded presentation online at: http://youtu.be/f3xncKCdI_0. Thanks to everyone who shared the hour with us presenting live, came by our booth or had one on one meetings with the Amazon SES team! Next week, Amazon Web Services will host AWS re:Invent […]

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Email Definitions: Complaint Rate

Now that we’ve talked about complaints and feedback loops, we are ready to discuss complaint rates. As a reminder, a complaint occurs when an email recipient marks an email message as spam by clicking “This is spam” or “send to spam folder” in their web email client. The Internet Service Provider (ISP) records this as […]

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Exercise Caution With Refer-a-Friend Links

So you’ve got your website up and running, and have a great set of customers actively engaging with your content.  Everything is running smoothly, but now you want to try some ideas on how to increase adoption or get some new folks to come to your site.  You might have even seen some other sites […]

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Email Definitions: Feedback Loops

What goes around… Comes around! Does this proverb apply to your email-sending program? Probably not as much as you’d like. Ideally, you’d have a direct window into each interaction a recipient has with your message:  Did they actually open it? If so, did they scroll through it? Did they forward, delete, print, or file it? […]

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On Buying Lists

Simon Says Don’t Buy a List* As you email market to your customers, there can be tremendous pressures from business owners or even self-inflicted pressure to increase the size of the channel for your email.  Building up your email list through traditional marketing routes such as:  banner ads, word-of-mouth, and search hits can feel slow […]

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