Tag: social media marketing

SMS, WhatsApp, and email are essential channels for communication, each offering distinct advantages. SMS is known for its high deliverability and broad accessibility, making it a reliable choice for reaching users even without internet access. However, SMS can be costly, and delivery failures may lead to opportunity costs, such as potential lost sales if users […]

WhatsApp is now available through AWS End User Messaging. Please visit the AWS End User Messaging Social page to learn more. How to add WhatsApp as an Amazon Pinpoint Custom Channel WhatsApp now reports over 2 billion users in 180 countries, making it a prime place for businesses to communicate with their customers. In addition […]

In today’s interconnected world, businesses need to communicate with their customers through multiple channels. This means using a variety of messaging apps, social media platforms, and other communication tools to reach customers where they are. One such platform that has gained immense popularity in select Asian markets is LINE. As the biggest social network in […]

10/29/24 – Update – WhatsApp is now available through AWS End User Messaging. Visit here to get started. 8/19/2020 – Updated for clarity on Twilio sandbox requirements Amazon Pinpoint recently announced the general availability of custom channels. Custom channels enable you to extend the capabilities of Amazon Pinpoint via a webhook or AWS Lambda function. Among many […]