AWS Smart Business Blog

Ben Schreiner

Author: Ben Schreiner

Ben Schreiner is Head of Business Innovation and Go to Market Strategy for SMB customers at AWS. He helps customers rapidly innovate, build new businesses, and grow faster than ever before by leveraging the industry's leading cloud platform. He has a blend of global Fortune 500 and tech startup experience, both as a technology customer and provider. He has been advising CIOs and business leaders for nearly 20 years and is based in Texas (US).

“Working Backwards” to Drive Customer Experience and SMB Innovation Forward

“The customer is always right” was attributed to and popularized by department store pioneers Marshall Fields (in the US) and Harry Gordon Selfridge (in the UK). It’s a principle that’s aged well. Customer experience was recognized as the cornerstone of a successful organization in the 20th century and it’s an approach that still benefits small […]

Woman working from home office in front of monitor video chatting with teammates

How Amazon’s “Day 1 Culture” Can Propel Growth for Small and Medium Businesses

Imagine a world where every move you make resonates with your customers, where your success is built on understanding their needs, desires, and pain points. This isn’t a farfetched dream—it’s a customer-obsessed approach that can transform your business. In fact, think about when and why your small or medium business (SMB) was founded. It was […]

Leaders from AWS, Telescope Health, and SourceFuse speaking together on video chat

How Telescope Health Streamlines Virtual Care in the Cloud

Virtual care is here to stay. According to the Centers for Disease Control, 37 percent of US adults used telemedicine to receive clinical healthcare in 2021 and patients continue to expect convenient, streamlined, and personalized services. Telemedicine presents considerable opportunities for both patients and healthcare companies. Virtual care increases access for patients with limited mobility, […]