Category: Innovation and Reinvention

Imagine a world where every move you make resonates with your customers, where your success is built on understanding their needs, desires, and pain points. This isn’t a farfetched dream—it’s a customer-obsessed approach that can transform your business. In fact, think about when and why your small or medium business (SMB) was founded. It was […]

How do you define the term “innovation?” For some, people it could mean making small improvements to what they’ve always done. To others, it could also mean dreaming up something new and completely unprecedented—ultimately reinventing a business. In speaking with small and medium businesses (SMBs), we find a range of internal barriers which prevent them […]