AWS Startups Blog

AWS Pop-up Loft: Coming to New York on June 24

This week we revealed the June 24 opening of our New York AWS Pop-up Loft in SoHo, a free community space built to help startups scale and grow their business by offering real-time expertise, support, and answers to technical questions.

Within the loft you have access to free AWS technical resources, including hands-on bootcamps and labs as well as one-on-one sessions with AWS solutions architects. The loft also doubles as a coworking space: You’re welcome to come hang out, network, share ideas with other entrepreneurs, and check out evening presentations by some of the hottest local startups and key members of the NYC tech community.


We’re popping up in a space located at 350 W Broadway in the heart of SoHo.


Starting Thursday, June 25, the loft will be open from 10 AM to 6 PM, Monday through Friday, with select weeknight events running until 8 PM.

Opening Party

Join us at 7 PM on Wednesday, June 24, for our grand opening party, complete with food, drinks, DJ, and free swag. The event will be packed, so RSVP today if you want to come and mingle with hot startups, accelerators, incubators, VCs, and our AWS technical experts. Entrance is on a first come, first serve basis.

Weekly Activities

Below is an overview of the activities taking place at the loft each week. Be sure to check out the AWS Pop-up Loft website for a full calendar of events and activities.

  • Ask an Architect: You can schedule a 1:1, 60-minute session with a member of the AWS technical team. Bring your questions about AWS architecture, cost optimization, services and features, and anything else AWS related. And don’t be shy — walk-ins are welcome too.
  • Technical Presentations: AWS solution architects, product managers, and evangelists deliver technical presentations covering some of the highest-rated and best-attended sessions from recent AWS events. Talks cover solutions and services including Amazon Echo, Amazon DynamoDB, mobile gaming, Amazon Elastic MapReduce, and more.
  • AWS Technical Bootcamps: Limited to 25 participants per bootcamp, these full-day bootcamps include hands-on lab exercises that use a live environment with the AWS console. Usually these cost $600, but at the AWS Pop-up Loft we are offering them for free. Bootcamps you can register for include “Getting Started with AWS — Technical,” “Store and Manage Big Data in the Cloud,” “Architecting Highly Available Apps,” and “Taking AWS Operations to the Next Level.”
  • Self-paced, Hands-on Labs: Beginners through advanced users can attend labs on topics that range from creating Amazon EC2 instances to launching and managing a web application with AWS CloudFormation. Usually $30 each, these labs are offered for free in the AWS loft.

Social Events

Innovative startups from the greater New York City area discuss the latest industry trends, and share the technical and business journeys they undertook as their ideas came to life. Oscar, Buzzfeed,, Timehop, Chartbeat, Curelate, MongoDB, and others are featured speakers during our evening happy hours, typically starting at 6:30 PM. Here are some additional featured evening events:

  • Tuesday, July 7: Accelerating startups, a founder panel with hosted by Dr. Werner Vogels, Amazon CTO
  • Thursday, July 9: AWS Summit startup after-party and networking mixer
  • Wednesday, August 5: Startup pitch event and summer social
  • Tuesday, August 25: Eliot Horowitz, CTO and Co-founder at MongoDB

Be sure to visit the loft homepage for all the details and to register to attend an upcoming event. There’s a lot for everyone to take part in, and it’s all geared towards startups. We look forward to seeing you at the loft!

For those of you on the West Coast, there’s a ton going on at the San Francisco AWS Pop-up Loft, including a startup pitch event on June 4, and a fireside chat hosted by Amazon CTO Dr. Werner Vogels on June 16.

AWS Startup Team
Follow us: @AWSstartups