AWS Startups Blog

Frontier Markets CEO and Founder Ajaita Shah on How She Prioritizes Technology

AWS was honored to join hundreds of entrepreneurs, investors, educators, government officials, and business representatives in Hyderabad, India for the 7th Global Entrepreneurship Summit (GES) last November. The Summit empowers entrepreneurs to pitch their ideas, build partnerships, secure funding, and create innovative products and services that will transform societies. Listen above to Ajaita Shah, CEO and Founder of Frontier Markets—and the 2017 Global Entrepreneurship Summit’s Global Innovation through Science and Technology (GIST) Catalyst pitch competition Grand Champion—as she shares how her recent partnership with AWS inspired her to prioritize the integration of technology into her company’s growth roadmap. Frontier Markets is a last mile distribution solution for energy products, with a focus on solar technology that empowers women. Frontier Markets gives women in India the tools they need to teach their communities about the benefits of solar power and to sell solar products. As the Grand Champion, Ajaita received $50,000 USD in Amazon Web Services credits as well as business coaching and mentorship.