AWS Startups Blog

Tag: India

redBus: Building a Data Platform with AWS & Apache Software Foundation

As future data requirements cannot always be planned much ahead of time, data warehousing effort is generally subdued by first creating a data lake, which is a pool of centralized data ready to be transformed based on use cases. A means for accessing and analyzing this data makes it easier for knowledge workers to make good informed decisions. Here’s how Indian bus ticketing platform Redbus does it.

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webengage team

WebEngage: Personalizing Customer Engagement with AWS

As customers are distributed across different channels of acquisition, including social media, display advertising, or paid search, marketers need to deploy a strategy that spans across web, mobile, in-app, SMS, email, Facebook. The strategy also needs to follow the customer’s multi-platform journey to purchase. Founded in 2011, WebEngage enables marketers to do just this.

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