AWS Startups Blog

Hubspot’s Go-to-Marketing Strategies for Startups

Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups. From defining your market and customer to building your product roadmap, she outlines the steps every founder should consider. Kim also uncovers the frameworks needed to enter the market and answer questions on how to evolve your GTM as your startup grows and products evolve.

You’ll learn:
– How to create and measure a go-to-market operating model
– A better understanding of value propositions and how to discover unrealized sales opportunities
– How to test your concepts as you search for a repeatable and scalable sales model
– Insights on pricing and sales model strategies for startups

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Michelle Kung

Michelle Kung

Michelle Kung currently works in startup content at AWS and was previously the head of content at Index Ventures. Prior to joining the corporate world, Michelle was a reporter and editor at The Wall Street Journal, the founding Business Editor at the Huffington Post, a correspondent for The Boston Globe, a columnist for Publisher’s Weekly and a writer at Entertainment Weekly.