AWS Startups Blog

Pipedrive helps users streamline a flood of information

“In business, you’re always selling: to your prospects, investors, and employees,” billionaire Mark Cuban has said, providing a maxim about the slippery nature of sales. “Don’t sell your product. Solve their problems.”

Providing for clients is imperative, but what about the problems that arise on the other side of the equation, within a company’s sales teams? Trying to arrange meetings and conferences, juggling hundreds (if not thousands) of emails, phone calls and prospective leads, setting reminders and follow-ups? With a sales force trying to not only finalize a deal, but also provide quality after-sale service for years to come, organization becomes crucial for longevity and sustained success. And that’s where Pipedrive comes in, streamlining and simplifying tasks, duties, and deadlines for sales teams in the office or around the world.

“It’s just a really simple, intuitive way to track sales made by salespeople mainly for salespeople, so the whole sales philosophy is there,” says Pipedrive’s ‎Customer Success Manager, Ilja Smarjov, about their customer relationship management services. Founded by Timo Rein, Urmas Purde, Ragnar Sass, Martin Tajur, and Martin Henk in 2010 in Estonia, the cloud-based sales software company has grown steadily by word of mouth for many years, with offices now in New York City, London, Lisbon, and Tallinn and Tartu in Estonia. Providing CRM tools and support aimed at attending to the needs of small to midsize businesses, Pipedrive is now available in over 170 countries with 75,000 customers and new converts coming in daily.

“It’s all interconnected,” Smarjov says of Pipedrive’s software. “You have deals, which are like leads or opportunities, you have the contacts, you have activities, and Pipedrive is a simple, intuitive system to help you manage your sales, to be more organized, and be proactive with customers.” So rather than have a sales team checking and consulting email accounts, calendars, and the like, Pipedrive is able to integrate data and information from an array of email service providers—be it Outlook, Gmail, MailChimp, or Yahoo—as well as from other apps like Google Maps, Trello, and Zapier, consolidating all pertinent information into one streamlined service.

With Pipedrive’s easy-to-use software and clean visual presentation, users can schedule activities and set reminders while getting a clear, coherent sense of their daily workloads, organized tasks, and imminent deadlines. As Smarjov puts it, “instead of focusing on revenue and setting goals for revenue, you actually need to set goals and track activities that bring revenue.” With emails and calendars untangled and organized in a linear fashion, these bigger goals become more easily perceived and attained. Which is how Pipedrive’s site already has testimonials from clients who have realized that using the CRM software has made their lead count three times bigger, or found that their sales teams are posting closing rates up to 15 times higher than before.

So while the software can solve the problems of daily tasks, it also transcends to provide data on bigger workloads and goals. “With Pipedrive, you actually get statistics on conversions and analyze all these different things,” Smarjov says. “So you can figure out how many new leads you need to reach out to and so on. Some people use it for sales and then after-sale process as well, like account management.” Such a vantage point also allows managers to keep track of workloads and what their teams are doing, as well as gauge statistics on individual and group performance.

Because of the versatility of their CRM software, Pipedrive has also started to become a crucial asset for industries well outside of sales. Financial services, manufacturers, real estate companies, and even creative agencies are finding the software to be adaptable to their particular needs and demands. No matter the industry, Pipedrive can help clarify and simplify a company’s workload. And that’s one problem solved.

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Michelle Kung

Michelle Kung

Michelle Kung currently works in startup content at AWS and was previously the head of content at Index Ventures. Prior to joining the corporate world, Michelle was a reporter and editor at The Wall Street Journal, the founding Business Editor at the Huffington Post, a correspondent for The Boston Globe, a columnist for Publisher’s Weekly and a writer at Entertainment Weekly.