AWS Startups Blog

Tag: Ecommerce

Felix Gray on Database Scaling Strategies for Startups

Learn how Houtan Fanisalek, Chief Technology Officer of Felix Gray, an e-commerce startup, scaled their infrastructure and planned for massive traffic spikes using Amazon Aurora and Elasticache. He discusses best practices on how to scale your database with minimal downtime, find performance bottlenecks in your database driven application, and how to handle service failures gracefully. Houtan also provides real world examples of the challenges his team faced while scaling Felix Gray, and speaks to the common growing pains any tech startup will face as they scale in the cloud.

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Affirm’s Infrastructure Event Readiness Advice for E-Commerce Startups

From unanticipated service failures to load-related performance degradations, infrastructure event readiness planning is critical for handling seasonal traffic spikes gracefully and dynamically. Without proper preparation, your best sales day could become your last. Gain insights into how Elaine Arbaugh, Senior Software Engineer and SRE tech lead, at fintech startup Affirm managed the massive influx of activity during the 2018 Thanksgiving and Cyber Monday shopping weekend by building a scale-up, fault tolerant, database system that was able to handle 5x a normal day’s scale.

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How GetYourGuide Makes Sightseeing Personal

In 2009, Johannes Reck, a student at the Swiss Federal Institute of Technology in Zurich, arrived in Beijing one day earlier than his friend and classmate, Tao Tao. Tao, who knew Beijing well, was able to serve as a local guide to Reck once he arrived, and the trip was a success. Without Tao, however, Reck found himself at a loss as to where to go or what to do.

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END.’s New Platform Runs On AWS Fargate At Its Core

At END. we’re constantly working to improve the way our engineering department operates. Our goal is simple: to empower the team so they can get stuff done without obstruction or interference. Anything to make things easier, faster, more reliable—and if that means tinkering with some new technology along the way, even better. Until recently, deployments were one of the biggest pain points for our engineers and with a two-person DevOps team we inevitably became a massive bottleneck when it came to go-live. We knew we needed to find a better way of doing things, and as existing AWS users, AWS Fargate seemed like the natural way forward.

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