AWS Startups Blog

Tag: Educational Talks

Hubspot on Content Marketing for Startups

When creating your startup’s online presence, it’s essential to understand the vital role that content marketing plays. From blog and social media posts, to videos, and press releases – good content lasts forever and can do wonders for your SEO. Director of Marketing at HubSpot for Startups, Amanda Sibley, shares the benefits of creating and distributing valuable, relevant, and consistent content. She discusses how this cost-effective alternative to traditional marketing can differentiate a startup’s brand and build authority, reputation, and a voice of influence.

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How to GitOps Your Infrastructure

With competition at an all time high, it’s critical that startups deliver technical features quickly without compromising quality or security. CLEAR, a biometric security startup popular at U.S. airports, has been successful at both quality and security for their customers while running on AWS and leveraging Terraform and GitOps practices.

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Deliveroo Leverages AWS to Quickly Ship New Products

From PR to production, the Deliveroo Application Platform needs to get developers’ code into running containers as quickly and safely as possible. Check out the above talk from re:Invent 2018 to hear from Ben Cordero, Senior Software Engineer at Deliveroo, about his team’s process for safely shipping software with support for automatic rollbacks, service scaling and configuration management.

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How Coinbase Builds Its Blockchain Infrastructure

Coinbase is a marketplace to buy and sell digital currency. It’s one of the best-known portals for anyone hoping to approach the crypto-currency market, because it’s the “easiest and most trusted place to buy, sell, and manage your digital currency,” according to Jack Kearney, a software engineer at Coinbase working on infrastructure and security.

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