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Digital Content Creation on AWS

Digital Content Creation on AWS

For artists, designers, and engineers who want to focus more on creativity and less on hardware or infrastructure

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Overview

High fidelity digital content creation in fields such as animation, visual effects, and architectural visualization require high-powered compute resources both for the initial creation process and image rendering. AWS helps content creators such as Weta Digital, Bru Textiles, and Untold Studios scale talent around the world, accelerate rendering times, and securely manage petabytes of data for hybrid or cloud production pipelines. The content you create on AWS is accessible almost instantly, facilitating improved collaboration between creative teams. Access the latest software and hardware with AWS’s rapid innovation to deliver consistently high performance for your artists and your studio. With virtually unlimited AWS scale, you can focus more on creativity and less on hardware or infrastructure.

Highlighted industries

These are just some of the industries where digital content creation is essential. Click below to learn more about AWS services and solutions for each industry.

Media & Entertainment

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Game Tech

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Manufacturing

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Bru Textiles

Bru Textiles closes imagination gap with digital textiles rendered with AWS


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Hive VFX

Hive VFX Cuts Upfront Studio Costs, Operates as Cloud VFX Studio on AWS

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Passion Pictures

Passion Pictures Expands CGI Render Capacity Using AWS Thinkbox Deadline

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Tangent Animation

Tangent Animation Scales Render Capacity and Competitive Footprint Using AWS

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Untold Studios

Untold Studios Unlocks Creative Potential by Running Entirely on AWS

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Weta Digital

Weta Digital Goes All-in on AWS

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Use cases

Virtual workstations on AWS help you take on bigger projects, work from anywhere, and pay only for what you need. Running on Amazon EC2 G4 instances, virtual workstations employ the power of NVIDIA T4 Tensor Core GPUs and RTX technology. You can decide how much power you need to match the task at hand. Learn more about how to get started with virtual workstations on AWS.

Utilizing cloud storage services for content creation keeps your assets accessible for collaboration, with the ability to archive or render when you need to and prevents potentially high egress costs and latency issues. Since content creation is file-based, you need a file-based storage solution that can scale—and whether your pipeline is hybrid or full cloud, storage is a key ingredient for success.

Rendering on AWS provides you with the flexibility to control how quickly you want to complete your project. For example, if you have 1,000 frames to render, the cost of rendering on 1 EC2 Spot instance for 1,000 hours or 1,000 Spot Instances for 1 hour is approximately the same. Once your rendering pipeline is integrated with AWS, you can scale rendering workloads to thousands, or even tens of thousands, of cores in minutes. You can also scale down just as quickly as you scale up, providing incredible compute elasticity and cost control.

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Benefits of Content Creation on AWS

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Run your content creation workloads on the cloud with the broadest global footprint, enabling you to hire the best talent regardless of location. Additionally, AWS gives you the flexibility to select an infrastructure that provides you with the highest throughput and lowest latency for your creative application needs.

Studio productivity goes down when waiting for renders to iterate on your work. Using the cloud for rendering workloads means you can spend more time iterating to improve the shot or scene, and less time waiting for renders to finish.

If you have an influx of work, you can build up your team within minutes. Spin up (or spin down) your workstations, storage, and render capacity to ensure that you can consistently and reliably deliver creative content, without worrying about capacity limits.

Content creation on AWS offers you the broadest set of tools, with color/pixel accuracy and video/audio sync. You can use all your favorite content creation tools and experience performance that surpasses your expectations.

With cloud infrastructure you only pay for what you use, and the expense becomes an operating expense. You can scale up and down without worrying about what to do with all of the assets you acquired after the project is complete.

Customize your own virtual network, ensure valuable data stays safe, and follow the content security best practices of Independent Security Evaluators (ISE) that are often required by major studios and content owners.

Digital Content Creation Partners

These AWS Partners have made it easier to create content on AWS. Learn more about each AWS Partner's unique solutions and offerings.

Explore Content Creation on AWS

Deploy AWS services such as EC2 Spot and AWS Thinkbox Deadline for cloud rendering, EC2 G4 instances and NICE DCV for virtual workstations, S3 for shared storage, and FSx for a high-throughput file system. You can also utilize AWS partner solutions, such as Qumulo or Weka IO for your file system. Create hybrid and entirely cloud-based solutions to meet your production needs.