Unify the Shopping Experience with AWS
Consumer shopping behaviors and spending habits are constantly changing. AWS offers technologies to help CPG companies unify sales channels to ensure consumers find the products they want, when and where they want to buy them.
Make omnichannel commerce a reality
Create a unified commerce experience so consumers can seamlessly move between your digital channels and physical stores. With AWS, you can focus on enhancing your omnichannel experience and improving collaboration with retailers to maximize revenue growth—not on maintaining your IT infrastructure to make it happen.
Benefits
Explore how AWS for Consumer Goods unified commerce can help you
Flex to meet consumer demand online
Digital commerce is notoriously volatile. With AWS, CPG companies can tap into flexible, elastic cloud services that easily scale up or down depending on demand, so you only pay for what you use. You now have a cost-effective platform that supports all digital channels and responds rapidly to spikes in traffic to ensure a great consumer experience.
Innovate faster
Evolving technologies and consumer preferences are rapidly transforming digital commerce. AWS gives you the ability to experiment with new ideas and quickly scale them to increase the effectiveness of your digital commerce initiatives. You can increase conversions and reach new shoppers with real-time streaming, AI, conversational commerce, personalization, and other capabilities across channels.
Improve collaboration with retailers
CPG companies need to improve collaboration efforts with retailers to enhance the shopping experience online and in stores. AWS provides solutions to improve joint planning, store planning, merchandising, and coordination to maximize sales and ensure on-time, in-full (OTIF) compliance.
Unify and enhance the shopping experience
With so many options for consumers to purchase products, AWS can help CPG companies break down the silos across different channels to improve shopper insights, enhance merchandising efforts with retailers, create better shopping experiences, and optimize support across the entire buying journey.
Featured solutions
Solutions by use case
Customer Experience Management
Extract meaningful information from touchpoints, across all channels, and transform the data into actionable insights.
Direct to Consumer eCommerce
Migrate existing eCommerce systems to the cloud and take advantage of modern, cost-effective cloud services.
Revenue Growth Management
Optimize and streamline traditionally manual processes with RGM solutions on AWS that focus on using artificial intelligence, analytics, and automation.
AWS services
Customer stories
We work with the industry’s leading consumer packaged goods (CPG) companies—innovators and pioneers—who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways CPG companies are leading their customer journeys with AWS.
Featured ebook
How can CPG companies modernize their Contact Centers to better serve consumers while keeping costs down?
Innovate with key CPG industry partners
Discover purpose-built solutions and services from an expansive network of industry-leading AWS partners specializing in manufacturing.
AWS Service partners
Our network of AWS CPG Service Partners offers strategy and deployment services to CPG brands to help accelerate their digital transformation and innovation journey across all areas of the enterprise.
Tech Mahindra
Tech Mahindra helps deliver innovative and customer-centric experiences by leveraging technologies such as 5G, Blockchain, Cybersecurity, AI, and more, to enable end-to-end digital transformation for global customers.
Learn more
Pivotree
Pivotree offers frictionless commerce solutions with a focus on e-commerce, master data management (MDM), Cloud, Cybersecurity, and Supply Chain solutions.
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Accenture
Accenture is a leading, global professional services company that provides an end-to-end solution to migrate to and manage operations on AWS.
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Infosys Equinox
Infosys Equinox helps businesses transform their digital commerce across marketing, merchandizing, e-commerce, store operations, supply chain, and customer service.
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AWS Marketplace
CPG solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.
VTEX
VTEX is a leading commerce platform provider with ecommerce, marketplace, and order management in a single solution, helping CPGs accelerate and transform their commerce business.
VTEX on AWS Marketplace
Elastic Path
Elastic Path provides industry-leading headless commerce solutions for brands to rapidly build, deploy, and continuously optimize highly differentiated commerce experiences.
Elastic Path on AWS Marketplace
Tech Mahindra
Tech Mahindra offers a range of services in strategy and consulting, professional services, technology, and operations services, with digital capabilities for CPG companies.
Tech Mahindra on AWS Marketplace
Accenture
Accenture helps brands develop digital commerce strategies with a transformation system that balances complexity and simplicity to maximize growth.
Accenture on AWS Marketplace
Headless Commerce: What Is It and Why Does It Matter to CPGs?
Unpack one of the most discussed and least understood new terms in ecommerce so you can start benefiting from a headless commerce architecture today.
Resources
See related technical guides, solution briefs, blogs, and much more.
Seven Ways to Improve the Customer Path to Purchase Journey
Learn how the concept of customer journeys applies to CPG companies with the shift to DTC channels and what technology strategies to consider to enhance your customers’ journey.
Read the blog
The Path to Direct-to-Consumer Sales for CPGs
With the recent explosion of ecommerce, CPG companies are wondering how to quickly roll out or expand their DTC strategies with as little risk as possible—and at a reasonable cost. Luckily, we have a solution.
Read the blog
