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Designed for startup founders and technical staff, the AWS Startup Day London is a full-day event focused on delivering technology education to enable and accelerate startup innovation and growth.

You can choose your learning path from a combination of session tracks focused on product innovation, technology applications, and the business of startups. There'll be opportunities to speak one-on-one with AWS experts, learn more from our technology partners and get introduced to AWS go-to-market programs specifically designed for startups. You'll also get to hear from fellow entrepreneurs and challenger brands around how they've been addressing customer needs through use of the AWS platform.

So whether you're a new startup looking to launch, or an existing startup looking for ways to scale and grow your business, we'll provide the knowledge and learning opportunities to inspire you to take action.


Breakout sessions are structured around 3 learning paths:

  1. Business Innovation
  2. Customer Engagement Models
  3. Artificial Intelligence & Machine Learning Implementation 

Each learning path features a product talk delivered by AWS customers (introductory to intermediate technical level), after which you can choose between attending a deep dive technical session or a business focused presentation.

09:00 - 10:00 - Registrations & Expo
10:00 - 11:00 - Keynote: Taking Your Startup From Zero to Hero featuring Deliveroo, Device Pilot, LocalGlobe and TransferWise
Business Innovation
11:15 - 12:00
Data-Driven Product Management at Scale
12:00 - 12:30
Lunch, Ask an Architect, Partner & Solutions Expo
12:30 - 13:15
Cheat Your Way into the Cloud:
How to Move Fast without Breaking Things
12:30 - 13:15
How We Think about Innovation at Amazon  
Customer Engagement Models
13:30 - 14:15
From Web and Mobile to Chatbots and Voice: the New Customer Engagement Models
14:15 - 14:30 
Break, Ask an Architect, Partner & Solutions Expo
14:30 - 15:15
Engage your Audience through Mobile
        14:30 - 15:15
                      The Future of Voice             
Artificial Intelligence & Machine Learning Implementation
15:30 - 16:15
Tangible Artificial Intelligence and Machine Learning Use Cases for your Startup
16:15 - 16:30 - Break, Ask an Architect, Partner & Solutions Expo
16:30 - 17:15 
Artificial Intelligence and Machine Learning for Developers
16:30 - 17:15
How Artificial Intelligence is Transforming Business Models
17:15 - 18:00 - Networking Drinks & Partner & Solutions Expo  
Mackenzie-Kosut_Bio-Pic_round

Over the past 11 years, more startups have built on AWS than any other provider. And as cloud evolves, it also changes the way startups are being built. Today it may only take one person and a few thousand dollars to get an idea off the ground, but you still need the right tools to quickly launch your next big venture. Join us in London for the keynote to hear AWS Global Startup Evangelist Mackenzie Kosut talk about how to take your idea to market with some of the best business and technical guidance available to entrepreneurs. Mackenzie will be joined by the disruptors and innovators from within the UK startup ecosystem, who'll share their stories around how they've adopted AWS technologies to enable scalability, growth and business success.

deliveroo

As engineering teams grow it paradoxically becomes harder to maintain speed of delivery of new features. Come to the keynote to learn about Deliveroo's re-platforming on AWS and microservices. Learn about the challenges and learnings of their journey and the benefits they have unlocked.

To learn more watch Deliveroo's Startups On Air video here and come say hi to the team at the AWS Startup Day!

More speakers coming soon!

  • Business Innovation

    11:15 - 12:00 - Data-Driven Product Management at Scale

    Speakers:
    Shaun Pearce, CTO, Gousto
    Dan Leitao, Product Consultant, Onfido
    Moderator:

    Liam McClary, UK Startups Segment Leader, AWS
    Focus:
    Product

    Innovative companies operate in a loop of experimentation and learning that leads to further data-driven iteration. Whether you're introducing a brand new service, or you’re trying to improve a particular feature, it’s crucial that you’re tracking and measuring user behavior. Come and learn from AWS customers on how they’re leveraging the low cost of experimentation on AWS, best practices for A/B testing, their approach to data collection and analysis, and how they prioritize new features.

    12:30 - 13:15 - Cheat your Way into the Cloud: How to Move Fast without Breaking Things

    Speaker:
    Anupam Mishra, Principal Solutions Architect, AWS
    Focus:
    Technology



    For startup tech leaders, it's a balancing act: aiming to accelerate product development, while also being mindful of how rushed technology choices can introduce unnecessary business risk.

    Come to this session to learn how to start releasing features faster with an entire continuous delivery toolchain deployed in minutes with AWS CodeStar. See how you can easily track progress across your product backlog until actual deployment in production. We will show you specific AWS services to use to future-proof your architecture and avoid over-engineering. Prepare for success by deploying your app on a scalable platform like Amazon Elastic Beanstalk - without a steep learning curve or complex infrastructure configuration work.  

    Finally leverage one of the turnkey AWS Solutions you can launch with a few clicks; a reference implementation to make data driven decisions about product roadmap using real time analytics.

    12:30 - 13:15 - How We think about Innovation at Amazon  

    Speaker:
    Asaf Anolik, Head of Innovation, AWS
    Focus:
    Business


    In this session, we’ll review some of the mechanisms and best practices that help us innovate at Amazon, and go through some of the suggestions on how it applies to startups and particularly AWS customers. The goal is to drive simplicity through a continuous, explicit customer focus. Get insights on how we structure our teams for autonomy and speed, and how we’re 'working backwards' from our customers when deciding where to focus engineering efforts.

  • Customer Engagement Models

    13:30 - 14:15 - From Web and Mobile to Chatbots and Voice: the New Customer Engagement Models

    Speakers:
    Ben Chisell, Product Director, Starling Bank
    David Hague, Director and Co-founder, MissionLabs
    Moderator:
    Richard Howard, Startup Business Development Manager, AWS
    Focus:
    Product

    Customers expect to be able to engage with your brand and services across multiple channels. Mobile has become the default access medium for many use cases. However, unlocking even larger groups of potential customers requires you to think about new channels of engagement, which include chat-bots and voice-enabled applications. Learn how AWS customers are approaching some of these new customer engagement rules and explore the benefits they’ve been able to unlock.

    14:30 - 15:15 - Engage your Audience through Mobile

    Speaker:
    Daniel Geske, Solutions Architect, AWS
    Focus:

    Technology

    In this session you’ll learn how to reduce time-to-market when building or expanding your mobile presence with AWS services. Quickly onboard users and manage identities and access controls. Engage and increase user retention with push notifications, messaging, analytics, and campaigns. Learn more about managing access to your APIs with a serverless back-end architecture, and test your apps on a broad array of real devices to ensure quality releases.

    14:30 - 15:15 - The Future of Voice

    Speaker:
    Max Amordeluso, EU Lead Evangelist Alexa, Amazon
    Focus:
    Business

    We’re in a golden age of Machine Learning and Artificial Intelligence, with Voice playing an important part in what comes next. At Amazon, we believe voice will fundamentally improve the way people interact with technology. It’s the most natural and convenient user interface we have to make the complex simple, and can provide delightful experiences for your customers. In this session, you’ll hear more about the different approaches Alexa offers to build voice-enabled experiences for your customers.

     

     

  • Artificial Intelligence & Machine Learning Implementation

    15:30 - 16:15 - Tangible Artificial Intelligence and Machine Learning Use Cases for your Startup

    Speakers:
    Tim Harris, CTO, Mirriad
    Babylon Health
    Focus:
    Product

    Did you know you can use Artificial Intelligence and Machine Learning to enhance your operational efficiency, create new business insight, and improve your customer experience? Learn more about real AI use cases from startups customers on AWS, and how to identify the data you need to build your own models.

    16:30 - 17:15 - Artificial Intelligence and Machine Learning for Developers

    Speaker:

    Sara Mitchell, Solutions Architect, AWS
    Focus:
    Technology


    Whether you’re a data scientist, Machine Learning researcher, or a developer, AWS offers machine learning services and tools tailored to meet your needs and level of expertise. Developers no longer need a data science degree to be able to add intelligence to their application. Learn how you can use a set of pre-trained API-driven AWS services for computer vision, speech, language analysis, and conversational interfaces. For those who wish to dive deeper and build their own models, we’ll also cover Amazon SageMaker - a fully-managed service that enables you to build, train and deploy machine learning models at any scale.

    16:30 - 17:15 - How AI is Transforming Business Models

    Speaker:

    Nick Kingsbury, Partner, Venture Capital Firm Amadeus Capital
    Moderator:
    Jonno Southam, Venture Capital Business Development Manager, AWS
    Focus:
    Business

    Fireside chat hosted by the AWS Startup team, where you’ll have a chance to hear how some of the most innovative UK startups have adopted AI/ML use cases as core to their service offering and why that has attracted further investments for their business.
     

     

     

  • Expo & Others

    Find the right partners in the Partner & Solutions Expo

    We have over 60 partners who will be exhibiting in the Partner & Solutions Expo space part of the Startup day. Find leading cloud technology providers and consultants who can help you get the most out of the AWS products, services, and solutions in the Cloud. Plus, stop by the AWS Booth to get your questions answered by AWS engineers and product leaders, the AWS & Intel Innovation Hub to hear some of the lightning talks delivered by industry leaders or Startup Central to meet the 2018 startup exhibitors and the AWS startup team.

    Join the team at the AWS Summit London | May 10 | ICC ExCeL, London

    The AWS Summit London is the flagship AWS event that brings together the cloud computing community to connect, collaborate, and learn more about AWS. The conference will take place on the following day, Thursday, May 10, at the same space in ICC, ExCeL, but if you want to book your space, please register separately here.

    The action-packed day features over 40 breakout sessions covering a broad range of technical content. You can attend introductory sessions on new and existing AWS services or dive deeper into architecture and code. All sessions will be conducted by subject matter experts from AWS, or by AWS partners and customers who will share their real-world experiences.

    Learn more »

Keynote

 

Business Innovation
Sessions

  • Shaun Pearce, CTO, Gousto
  • Dan Leitao, Product Consultant, Onfido
  • Liam McClary, UK Startups Segment Leader, AWS
  • Anupam Mishra, Principal Solutions Architect, AWS
  • Asaf Anolik, Head of Innovation, AWS

Customer Engagement Models Sessions

  • David Hague, Director and Co-founder, MissionLabs
  • Ben Chisell, Product Director, Starling Bank
  • Richard Howard, Startup Business Development Manager, AWS
  • Max Amordeluso, EU Lead Evangelist Alexa, Amazon

Artificial Intelligence & Machine Learning Sessions

  • Tim Harris, CTO, Mirriad
  • Babylon Health
  • Rob de Feo, Solutions Architect, AWS
  • Nick Kingsbury, Partner, Venture Capital Firm Amadeus Capital
  • Jonno Southam, Venture Capital Business Development Manager, AWS

Wednesday, May 9, 2018
09:00 - 18:00

ICC, ExCeL London
Royal Victoria Dock, 1 Western Gateway
London E16 1XL, UK

Nearest DLR station: Prince Regent
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