aws-techshift-rev
Overview Engage Embark FAQs

Build, Market, and Deliver your software solutions with AWS


Follow @AWS_Partners ‏for latest APN updates

The TechShift Program Overview

The AWS TechShift program provides access to a wide-range of resources to build, market and deliver your software solutions with Amazon Web Services (AWS). For over 10 years, AWS has been one of the world’s most comprehensive and broadly adopted cloud platforms. AWS services are trusted by more than a million active customers and tens of thousands of APN Partners around the world to power their infrastructure, make them more agile, and lower costs. Register to be a member of the AWS Partner Network (APN) today.

AWS TechShift is a multi-phased APN program for ISVs to accelerate the transformation of their solutions on the AWS cloud. The program aims to provide a progression path for B2B software builders; with their very first engagement with AWS, through to established ISVs looking to expand with programs such as SaaS Factory and the Workload Migration Program.

The program consists of 1-to-many engagement and training events, prescriptive labs and guidance, 1-to-some tailored enablement and a path to other APN programs.

The Journey Map

The Journey Map

The TechShift Program consists of 4 different phases – Engage, Embark, Empower and Expand.

Engage aims to introduce you to the AWS Technology Partner Program and how you can leverage it to build, market and deliver your solutions on AWS.

Embark, the second phase of the TechShift Program, consists of 1-to-many workshops addressing the different phases of transformation. This would consist of theory sessions, hands-on-labs and team activities.

Empower, is an opt-in phase, where we would work with you in a time-bound manner to help accelerate your transformation journey by introducing time-bound investments of benefits such as access to Solution Architects, office hours, Sandbox credits, building a Go-to-Market and marketing plan.

Finally, Expand, the last phase of the TechShift program, would help you build a path to other APN programs that you can opt for based on your company’s vision, nature of your solutions as well as the requirements of the respective programs.


Engage

Join us for an Engage event for business and technology leaders from software companies looking to build new cloud applications, or migrate their applications to the cloud. Learn directly from business and technology leaders as they share their unique perspectives on the SaaS journey their organizations have undertaken, and be inspired by the scale and growth they have been able to achieve in partnership with Amazon Web Services (AWS).

Who Should Attend

Chief Executive Officers, Chief Technology Officers, Heads of Technology, and Heads of Development/ DevOps for Independent Software Vendors (ISV’s), Start-ups, Technology Partners, and new businesses looking to build a SaaS Solution on AWS.

Why Attend

  • Get Inspired by AWS customers’ business stories and technical innovations
  • Get Equipped with business insights and practical technical tools
  • Get Connected with like-minded software companies, AWS technology experts and programs

Embark

The Embark event series is for Independent Software Vendors (ISVs) looking to accelerate the transformation of their solutions to the AWS cloud. The Embark event series consists of three types of workshops – Migrate, Modernize and SaaS, addressing different stages of your AWS transformation journey. Through a series of technical workshops covering different AWS services relevant at each phase of your transformation journey, we aim to empower and enable you at each stage of your journey.

Why should you join?

You could be at various stages of your cloud journey and might be looking to do the following:

  • You are interested in deploying your solution faster or reducing your infrastructure costs
  • Your customers are seeking a flexible, cloud model
  • You need to introduce new features (analytics etc.) quickly
  • You intend to move to a SaaS model in the long-term and are interested in starting with a phased approach

Workshops & Structure

Embark consists of 3 different types of workshops – Migrate, Modernize & SaaS. These workshops are delivered in a face-to-face classroom setting and consist of theory sessions, hands-on labs and team activities. You are able to register interest for the workshop that you feel is more relevant to where you are in your transformation journey. Alternatively, you could directly reach out to your partner manager to help select the most appropriate workshop for you.

Migrate: This workshop is aimed at ISVs new to AWS that want to deploy the application in a single-tenanted, high availability architecture.

Modernize: This workshop is aimed at ISVs that want to deploy their application using a scalable, self-healing architecture on AWS.

SaaS: This workshop is aimed as ISVs who are ready to deliver their software in a multi-tenanted architecture exclusively as a service.

The Journey Map

Criteria

To be eligible for the workshops, you must meet the following criteria:

  • Registered as a Technology Partner on the AWS Partner Network as a Registered tier (or higher)

Embark Workshops

AWS TechShift Embark Workshops
February 2020

Learn more »

The Path Ahead

After attending the Embark workshops, if you feel that you would like to begin your transformation journey right away, we have just the right next phase for you, called Empower. At the end of your Embark workshops, you would be able to opt-in for this phase if you are agreeable to a time-bound development timeline (3 months for Migrate, 6 months for Modernize & 12 months for SaaS). AWS would support your journey here through co-investments and by providing you with access to specialist personnel. As a pre-requisite, you need to have attended an Embark workshop before you can opt in for the Empower phase. To learn more, you can reach out to your partner manager.


FAQs

Q. If I am new to AWS and/or to the AWS Partner Network (APN), where shall I start?
Q. If I am an existing APN partner and would like to start with my transformation journey right away, where should I begin?
Q. Can I directly start with the Empower phase if I am aware of the steps I need to follow?
Q. What if I am not sure about which Embark phase would be more relevant to me? Do I have to attend the Migrate workshop before the SaaS workshop?
Q. I have more questions around the phases. Who can I reach out to?
Q. What if I would like to learn more about the programs that sit in the Expand phase of TechShift?

 

Q. If I am new to AWS and/or to the AWS Partner Network (APN), where shall I start?
If you are completely new to AWS or the AWS Partner Network (APN), we recommend you start by attending the TechShift Engage event, happening in a city near you. This will provide you with all the guidance and resources you need to begin your journey on AWS.

Q. If I am an existing APN partner and would like to start with my transformation journey right away, where should I begin?
If you are an existing APN partner, we would encourage you to start by registering for an Embark workshop (Migrate, Modernize, SaaS), that aligns best with where you are in your transformation journey. Post the workshop, if you feel that you are keen to platform your solution in a time-bound manner, you can reach out to your Partner Manager to find out more about the Empower phase.

Q. Can I directly start with the Empower phase if I am aware of the steps I need to follow?
Empower is an opt-in phase that you can enroll for after having completed the Embark workshop. As a pre-requisite, we require you to have attended the corresponding Embark workshop before you can opt in for the Empower phase. Embark workshops will provide you with a good overview of the AWS services and architectural best practices critical to your transformation.

Q. What if I am not sure about which Embark phase would be more relevant to me? Do I have to attend the Migrate workshop before the SaaS workshop?
The workshops need not be completed in a sequence. This means you are able to attend a SaaS workshop directly if that better aligns with your vision. If you are unsure about which workshop would be more relevant or beneficial to your solution, reach out to your partner manager or a solution architect. They will be more than happy to guide you and point you to the most relevant Embark workshop.

Q. I have more questions around the phases. Who can I reach out to?
If you have any questions, you could reach out to the program team by emailing your queries to techshift-registrations@amazon.com. Alternatively, you could reach out to your Partner Manager to find out more about the TechShift program and the different phases.

Q. What if I would like to learn more about the programs that sit in the Expand phase of TechShift?
Through the AWS TechShift program, we aim to help you transform your solutions in a way through which you can build your path ahead by opting for other programs such as the SaaS Factory program or the Workload Migration Program. Click on the links to learn more about these programs.


Engage Events Near You

MUMBAI

re:Imagine Software businesses in the cloud, featuring AWS TechShift

October 21,  2021

ANZ & ASEAN

The Path Ahead

We hope you found the TechShift Engage events insightful and have learnt more about building your AWS based business and about the AWS Partner Network (APN). If you are ready to begin your transformation journey on AWS, we have just the right next phase for you called Embark. This phases consists of 3 types of workshops – Migrate, Modernize and SaaS, addressing different stages of where you could be in your transformation journey.