How do other enterprise organisations leverage artificial intelligence and machine learning to build better customer engagements? How do they approach the migration of legacy applications to the cloud? How can you guarantee the safety of your sensitive data? Which strategies can help you plan and continuously optimize your cloud investment? And which strategic learnings did your fellow executives generate throughout their cloud journey?

At AWS Transformation Day you’ll have the chance to dive deeper into these topics and get your questions answered by AWS experts, customers and partners. For the second year in a row, we are connecting business and IT decision makers to provide you with insights into enterprise use cases (for analytics, artificial intelligence and machine learning), cloud migration, cost management, compliance, data security, enterprise applications, innovation culture and industry solutions.

Who should attend?

AWS Transformation Day agenda and content is tailored for Technology Decision Makers (TDMs), and Business Decision Makers (BDMs) from different functions:

  • Technology: IT, IT Operations, Applications, Infrastructure, Business Apps, IT Finance, IT Procurement, Security, Cloud Architect, Program Manager, SAP Program, SAP Office, Database
  • Business: Line of Business, Finance, Procurement, Legal, Marketing, Customer Service, Contact Centre, Innovation, Digital, Analytics, Data, Plant managers

The technical level of the sessions is between Introductory (Level 100) and Intermediate (Level 200).

Feature topics

Explore a variety of topics that are relevant to your function

AWS Transformation Day will provide you with insights into how organisations can accelerate their enterprise transformation and will include topics like building a business case, building a Cloud CoE, mass migration, enterprise workloads, and compliance & data security. It will have topics on the ‘art of the possible’ with analytics, artificial intelligence and cognitive customer experience as well as building an innovation culture.

Digital Innovation
Digital Innovation
Leverage AI & Big Data
Leveraging AI & Big Data
Culture & Organizational Change
Culture & Organisational Change
Cloud Economics
Cloud Economics
Security & Compliance
Security & Compliance
Migration & Enterprise Workloads
Migration & Enterprise Workloads
Database & Datawarehouse Deep Dive
Database & Datawarehouse Deep Dive
Smart Manufacturing
Smart Manufacturing
AWS Partner Ecosystem
AWS Partner Ecosystem

Keynote Speaker

Joe Chung

Joe Chung, Director, Enterprise Strategy, AWS

Joe joined AWS as Enterprise Strategist & Evangelist in November 2016. In this role, Joe works with enterprise technology executives to share experiences and strategies for how the cloud can help them increase speed and agility while devoting more of their resources to their customers.

Prior to joining AWS, Joe was a managing director in Accenture’s award winning IT organization where he was responsible for enterprise architecture, agile delivery and innovation. He was accountable for driving the foundational components of Accenture IT digital strategy which included defining and implementing Accenture’s cloud strategy, next generation analyticsplatform, and modern web and mobile architectures.

During Joe’s time in Accenture IT he also led and drove large scale transformations across multiple business domains and application portfolios. He also spent time in Accenture’s consulting business serving the automotive and industrial equipment industry.

Joe earned his bachelor’s degree in mechanical engineering from the University of Michigan at Ann Arbor. He also earned his master’s in business administration from Kellogg’s Management School of Business at Northwestern University.


08:00 – 09:00 Registration
09:00 – 09:10
Welcome Note
09:10 – 09:55

Keynote – Operating as a High Frequency Enterprise
Joe Chung, Director, Enterprise Strategy, AWS

High frequency enterprises embrace cloud computing as a flywheel for frequent value delivery. This requires tighter alignment with business unit stakeholders to increase agility and pace of innovation. In this session, we explore the potential for transformation that comes with cloud adoption and discuss how some of the world’s leading enterprises were able to transform and quickly deliver business value outcomes. We also explore organisational and technology best practices that you can implement to become a high frequency enterprise.

09:55 – 10:15 Voice of Customer
Dr. Vorapol Jittamas, Principal Visionary Architect, KBank Technology Group
10:15 – 10:45 Morning Tea Break
10:45 – 16:45 Innovation Track  |  Modernisation & Migration Track

Innovation Track

10:45 – 11:30 Amazon Culture of Innovation
11:30 – 12:15

Gold sponsor session by VMware:
The Faster Path to Hybrid Cloud

Enterprises are rapidly adopting hybrid cloud strategies to take advantage of both on-premises and cloud services. However, moving applications to the cloud can be difficult and time-consuming, often taking months. VMware offers solutions that customers are using to migrate hundreds of applications to the cloud in a few days. Additionally, VMware solutions simplify day 2 operations by providing consistent infrastructure and operations across on-premises and public cloud services. Come to this session to hear how VMware is helping enterprises migrate applications to the cloud, extend their data centers to the cloud, deploy cloud-based disaster recovery solutions and modernize their applications with the power of VMware and AWS cloud services.

12:15 – 13:15 Lunch break
13:15 – 14:00 The Latest Innovation in IoT & Edge Computing
14:00 – 14:45 Realising Business Value with Analytics
14:45 – 15:15 Afternoon tea break
15:15 – 16:00 Leveraging Artificial Intelligence Across the Enterprise
16:00 – 16:45 Cognitive Customer Experience (CX)
End of the event

Modernisation & Migration Track

10:45 – 11:30 Modernising your Enterprise Applications
11:30 – 12:15

Gold sponsor session by Cloudflare:
Modern Trends in DDoS

In an increasingly interconnected world—secure, private, and reliable online connections have never been of more importance. In this talk, Ayush will discuss the security threats facing anything connected to the Internet with a focus on modern DDoS trends. With this, Ayush will cover some of the major techniques leveraged by attackers, such as IP spoofing, SSDP, Memcashed, and more. He will additionally provide examples of some recent attack activity observed on Cloudflare's global anycast network, to demonstrate the increasing complexity of DDoS attacks—and finally, share how to prevent these acts by securing all Internet applications.

12:15 – 13:15 Lunch break
13:15 – 14:00 Hybrid Computing with AWS
14:00 – 14:45 Building a Business Case for Cloud Adoption
14:45 – 15:15 Afternoon tea break
15:15 – 16:00 Elevate Your Security with the Cloud
16:00 – 16:45 How to Build Your Cloud Enablement Engine with the People You Already Have
End of the event

Session Catalog

Innovation Track

Amazon Culture of Innovation

Organizations of all sizes often ask how their companies can innovate like Amazon. Since its humble beginnings as the "World's Largest Bookstore," Amazon has not only innovated across e-commerce and other adjacent segments but has also introduced entirely new and unrelated businesses to the organization. Over the years Amazon has gotten very good at taking hard to solve problems and making them easy for the masses to use. This session will look at how Amazon views and leverages technology as a utility to increase the pace of innovation across the organization.

Relevant for: Line of Business, Digital, Innovation

Leveraging Artificial Intelligence Across the Enterprise

Artificial intelligence (AI) is often discussed as a future technology with transformational impact across society. In reality, many enterprises already use innovative AI powered solutions to drive new levels of scale, create new efficiencies, and generate new predictions. In this session, we will explore real world use cases that demonstrate how AI helps organizations innovate for realized business outcomes.

Relevant for: Line of Business, Marketing, Customer Service, Contact Centre, Data, Analytics

The Latest Innovations in IoT & Edge Computing

In this session, we introduce you to the AWS IoT suite of services so you can see firsthand how we are innovating in the Internet of Things for our customers. Learn how you can use our AWS IoT services to achieve real business outcomes that include developing new business opportunities, improving products over time, forming better relationships with customers, making intelligent decisions faster, and instilling a data-driven discipline in your organization.

Relevant for: Line of Business, Analytics, IoT, Digital

Cognitive Customer Experience (CX)

We now live in the world where change is constant, catalyzed by digitalization and consumers have become more sophisticated, connected, empowered by accessible information and knowledge. The bar have been raised to deliver within an agile organisation, a frictionless customer experience powered by augmented intelligence, customer journey analytics, and hyper personalisation to meet customer expectations beyond tomorrow. Join this session to learn how AWS Cognitive CX can provide you with tools that make it easy to deliver engaging customer interactions at scale, and how you can leverage AWS machine learning services to deliver transformational experiences to your customers.

Relevant for: Line of Business, Marketing, Customer Service, Contact Centre, Data, Analytics

Realising Business Value with Analytics

Enterprises have a wide range of analytics use cases such as interactive analysis, big data processing using Apache Spark and Hadoop, data warehousing, real-time analytics, operational analytics, dashboards, and visualizations. How to derive business value from the use cases? Hear how local enterprise customers deliver business impact with AWS Analytics and Big Data services. We will cover data monetisation, creation of net new revenue streams, and agility in experimentation.

Relevant for: Line of Business, Marketing, Customer Service, Contact Centre, Data, Analytics

Modernisation & Migration Track

Modernising your Enterprise Applications

Organizations of all sizes often ask how they can innovate like Amazon. Since its humble beginnings as the "World's Largest Bookstore," Amazon has not only innovated across e-commerce and other adjacent segments, but also introduced entirely new and unrelated businesses. Over the years, Amazon has gotten very good at creating solutions for hard-to-solve problems and then making them easy for others to use. Enterprises migrating SAP, Databases, VMware and Microsoft workloads to AWS experience increased agility, productivity and scalability in their business. Based on learnings and best practices collected from the enterprise cloud of many other AWS customers,  this session shows you why AWS is the natural home for core enterprise workloads. You will learn how to reduce cloud migration risks and budgets, and leverage technology to increase the pace of innovation across your organisation.

Relevant for: Apps, Enterprise Apps


Hybrid Computing with AWS

Enterprises are adopting cloud computing as a key tenet of their IT strategy to support their digital transformation efforts. While most applications can be easily migrated to the cloud, some applications may need to remain in an on-premises datacenter for latency or data sovereignty requirements. This leads many enterprises to seek hybrid cloud architectures to support both on-premises and cloud operations. This session will provide an overview of how AWS solutions can help customers integrate their on-premises resources with AWS to address cloud migration, data center extension, and disaster recovery use cases, as well as bring native AWS services, infrastructure, and operating models to virtually any data center, co-location space, or on-premises facility for applications that need to remain on-premises.

Relevant for: IT Infra, IT Operations

Elevate Your Security with the Cloud

The practice of cloud security and compliance now enables enterprises to innovate both quickly and securely. Many enterprises moving to the cloud may find that some aspects of the cloud security model differ from the model used in their traditional on-premises infrastructure. At AWS, security is our top priority, and this session provides an overview of our security model and best practices to help your organization innovate quickly while maintaining enterprise-level security in the cloud.

Relevant for: IT Infra, IT Operations, IT Security

How to Build Your Cloud Enablement Engine with the People You Already Have

You know your business can benefit from the cloud, but what does this mean for your staff and operating model? In this webinar, we share best practices we've learned from helping thousands of organizations transform their operating models to accelerate cloud adoption and create innovation flywheels. We show you how you can start with a small, dedicated team from your existing business, design, engineering, and operations staff to free development teams to focus on delivering applications instead of focusing on platform or governance concerns.

Relevant for: Digital, Innovation, Finance, Procurement, IT Infra, IT Operations, Apps, Enterprise Apps

Building a Business Case for Cloud Adoption

Most organizations know that can achieve cost savings and greater business agility by moving to the cloud, but they often struggle to develop a comprehensive business case that quantifies the benefits they will see beyond just infrastructure cost savings. In this session, we will introduce the AWS Cloud Value Framework (CVF) and explain how it can be used to quantify not only cost savings, but also the value of business agility, operational resilience, and staff productivity. After this session, you should be able to describe the benefits of the cloud to different stakeholders across your organization and present a comprehensive value-based business case.

Relevant for: Finance, Procurement, IT Infra, IT Operations, Apps, Enterprise Apps


Supported by

Gold Sponsors


Silver Sponsors

Metro Systems Corporation Public Company Limited
Silver Peak

ISV Sponsors



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Learn from AWS experts at the AWS Transformation Day


JW Marriott Hotel Bangkok
4 Sukhumvit Road, Soi 2 Bangkok, Thailand 10110