What's new with AWS Clean Rooms

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eBook

  • Top 6 ways AWS Clean Rooms revolutionizes business collaboration

    Managing data privacy while maximizing utility has been a long-standing dilemma for businesses looking to collaborate with their partners. AWS heard this feedback from customers and built AWS Clean Rooms to help them solve this problem. In this eBook, we will explore specific use cases that demonstrate how AWS Clean Rooms can benefit your business.

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Demo

Demo: Getting Started with AWS Clean Rooms

In this demo, learn how to create your own AWS Clean Rooms collaboration and add other members to securely generate insights. Watch how members can join the collaboration, configure their data tables, and set query controls using analysis rules (in this video, Aggregation will be demonstrated). Lastly, view how to run a successful query in AWS Clean Rooms.

Customer stories

Kinective Media by United Airlines revolutionizes customer experience & data collaboration with AWS

Kinective Media by United Airlines pioneered the first traveler media network to redefine the future of travel and customer engagement. Discover how United Airlines uses AWS Entity Resolution and AWS Clean Rooms to help connect customer profiles and power privacy-enhanced collaborations. Learn how United Airlines delivers personalized experiences, content, and relevant offerings at the right time using AWS.

Nielsen enhances cross-platform ad measurement using AWS Clean Rooms & Entity Resolution

Discover how Nielsen delivers cross-platform reach, frequency, and deduplication insights to help companies better understand their advertising impact. Learn how Nielsen One, which utilizes AWS Clean Rooms and AWS Entity Resolution, enables privacy-enhancing collaborations to deliver advanced segmentation for ad and content measurement.

AppsFlyer collaborates with AWS for commerce media networks and social platforms

Discover how AppsFlyer leverages AWS Clean Rooms to deliver a seamless, scalable, and globally accessible solution for collaborators to optimize user experience and privacy for advertising analytics and measurement. Learn how AppsFlyer Privacy Cloud, built on AWS and utilizing AWS Clean Rooms, enables collaborators to view a single pane of glass for all their marketing activities - from audience segmentation to activation and measurement - to maximize revenue and business growth, while providing a safe and privacy-enhanced user experience.

Stagwell Marketing Cloud enhances customer insights and privacy with AWS Clean Rooms

Unlock consumer insights and drive customer engagement, without compromising privacy. Stagwell Marketing Cloud helps marketers bring data together and better understand their customer needs, behaviors, and attitudes. Learn how Stagwell is leveraging AWS Clean Rooms to transform how collaborators can use first-party data confidently, in a privacy-enhanced environment.

TV New Zealand and Comscore - Monetizing data in a privacy-first world using AWS Clean Rooms

Explore how a leading broadcaster – TV New Zealand – is viewing the current advertising climate as an opportunity to future-proof operations and build a privacy-focused advertising solution using AWS Clean Rooms. Measurement provider Comscore also joins this session to discuss how they are helping broadcasters plan, transact, and measure campaigns in a privacy-safe environment.

Ampersand strengthens privacy-enhanced data collaboration with AWS Clean Rooms

Learn from Justin Rosen, SVP of Data & Analytics, how Ampersand uses AWS Clean Rooms to work with business stakeholders to more easily and securely collaborate and analyze their collective datasets—without sharing or copying one another’s underlying data.

DIRECTV enhances targeting, measurement, and activation with AWS Clean Rooms

Learn from Amy Leifer, Chief Advertising Sales Officer, how DIRECTV uses AWS Clean Rooms to work with business stakeholders to more easily and securely collaborate and analyze their collective datasets—without sharing or copying one another’s underlying data.

Amazon Port at Cannes Lions: Accelerating Privacy-Enhanced Collaboration

Advertising and marketing organizations want to collaborate more effectively with their business partners to drive better insights while protecting consumer data. In this fireside chat with leaders from Annalect, Ampersand, and Nielsen, learn how companies are developing privacy-enhanced solutions such as clean rooms to increase insights, improve reporting and measurement, and create better experiences for their customers.

Videos

AWS On Air ft. AWS Clean Rooms ML - Now Generally Available

This AWS on Air (weekly multicast program) episode features AWS Clean Rooms ML, and discusses its general availability launch. AWS Clean Rooms ML helps you and your partners apply privacy-enhancing machine learning (ML) to generate predictive insights without having to share raw data with each other.

AWS On Air ft. AWS Clean Rooms Differential Privacy - Now Generally Available

This AWS on Air (weekly multicast program) episode features AWS Clean Rooms Differential Privacy, and discusses its general availability launch. AWS Clean Rooms Differential Privacy helps you protect the privacy of your users with mathematically backed and intuitive controls in just a few steps.

AWS re:Invent 2023 - AWS Clean Rooms ML and AWS Clean Rooms Differential Privacy Launches

In this re:Invent 2023 session, learn from Tia White, General Manager of AI/ML at AWS, Ryan Malecky, Solutions Architect for AWS Clean Rooms, and The Weather Company about the launches of AWS Clean Rooms ML and AWS Clean Rooms Differential Privacy. These new capabilities of AWS Clean Rooms help organizations unlock value from their collective data with ease and flexibility.

AWS re:Invent 2023 - Building interoperability and data collaboration workloads with AWS

In this re:Invent 2023 session, learn from Shaila Mathias, Adam Solomon, and Davor Golac from AWS and Justin DeBrabrant from ActionIQ about how companies use AWS technology to interoperate and collaborate more effectively across advertising and marketing platforms to enhance activation and measurement use cases.

AWS On Air ft. AWS Clean Rooms - Now Generally Available

AWS on Air is a weekly multicast program produced by AWS. This episode features AWS Clean Rooms and discusses its general availability launch.

AWS Online Tech Talks ft. Cryptographic Computing: Protecting Data in Use

AWS Online Tech Talks are online presentations that cover a broad range of topics at varying technical levels. This episode describes various techniques in cryptographic computing and how we apply them in AWS Clean Rooms.

AWS On Air ft. AWS Clean Rooms (Preview)

This AWS on Air episode features AWS Clean Rooms and discusses its preview launch.

re:Invent 2022 ft. Privacy - Enhanced Collaboration with AWS Clean Rooms

In this presentation about AWS Clean Rooms, which includes a demo and a customer speaker from Comscore, learn how AWS Clean Rooms can help you more easily collaborate with your partners without sharing raw data with each other.

Adobe accelerates data-driven personalization at scale using AWS Clean Rooms

Adobe adopts AWS Clean Rooms in their new offering—Adobe Real-Time CDP Collaboration—to empower marketers and agencies to safely collaborate with their partners and enhance their programs with trusted data in a privacy-centric manner.

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TVNZ enhances personalized advertising while protecting viewer data and privacy with AWS Clean Rooms

TVNZ is the first media company in New Zealand to adopt the AWS data collaboration service for advertisers to enhance personalized advertising. 

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ATPCO leverages AWS Clean Rooms to enable airline dynamic offers functionality at scale

Using AWS Clean Rooms, ATPCO will help airlines garner insights from shopping data using privacy-enhanced collaboration and machine learning technology.

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Datavant accelerates data collaborations to generate clinical and patient insights with AWS Clean Rooms

AWS healthcare and life sciences customers can now use Datavant to securely de-identify and link their data, and use AWS Clean Rooms with their collaborators to analyze their collective datasets without sharing underlying data. 

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LiveRamp announces identity resolution solution for AWS Clean Rooms

This solution allows customers to use LiveRamp’s transcoding and identity resolution capabilities within AWS Clean Rooms, reinforcing LiveRamp’s commitment to help businesses improve their customer intelligence through more accurate and secure data collaboration. 

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Neustar announces identity resolution solution in AWS Clean Rooms

Neustar’s Unified Identity solution for AWS Clean Rooms reinforces Neustar’s commitment in championing privacy-enhanced identity resolution and data collaboration.

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AWS announces AWS Clean Rooms

AWS Clean Rooms helps customers create data clean rooms to collaborate with their business partners and generate new insights while protecting underlying raw data. 

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Blogs

Learn more from the following blogs that describe how to use AWS Clean Rooms for key use cases and how to take advantage of important features. 

There are no Clean Rooms blogs available at this time, please visit AWS blogs to view all blog content.

Documentation

AWS Clean Rooms User Guide

Get a conceptual overview of AWS Clean Rooms and step-by-step instructions for creating collaborations and analyzing datasets.

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AWS Clean Rooms API Reference

Get detailed descriptions of all the API operations for AWS Clean Rooms.

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AWS Clean Rooms SQL Reference

Get descriptions of all the SQL language supported by AWS Clean Rooms. 

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AWS Clean Rooms ML API Reference

Get detailed descriptions of all the API operations for AWS Clean Rooms ML.

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AWS Clean Rooms Solutions

AWS Clean Rooms Solutions consist of a set of guided workflows and automation tools that help customers prepare data for collaborations, more easily match data with their partners using leading identity resolution partners, and upload query results from AWS Clean Rooms into advertising platforms.

  • Amazon Marketing Cloud (AMC) Uploader from AWS Clean Rooms

    Prepare, transform, and upload AWS Clean Rooms collaboration outputs more easily into the Amazon Marketing Cloud (AMC.)

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  • LiveRamp identity resolution for AWS Clean Rooms

    Match two or more disparate datasets using LiveRamp’s identity resolution capabilities to generate a common ID (RampID) across multiple collaborators using AWS Clean Rooms.

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  • Neustar identity resolution for AWS Clean Rooms

    Match two or more disparate datasets using Neustar identity resolution capabilities to generate a common ID (Neustar ID) across multiple collaborators using AWS Clean Rooms.

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Solutions for AWS Clean Rooms

Streamline data preparation and matching for AWS Clean Rooms, and easily upload collaboration outputs into leading advertising platforms using a suite of guided workflows and automation tools.

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Data Connectors for AWS Clean Rooms

Simplify the process of selecting application sources such as CDPs and CRMs and normalizing, mapping, and cataloging data for AWS Clean Rooms collaborations.

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Amazon Marketing Cloud (AMC) Uploader from AWS Clean Rooms

Prepare, transform, and upload AWS Clean Rooms collaboration outputs more easily into the Amazon Marketing Cloud (AMC.)

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Audience Uploader from AWS Clean Rooms

Prepare, transform, and upload AWS Clean Rooms collaboration outputs more easily into leading third-party advertising platforms.

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Use cases