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Seamless data migration strategies for SaaS applications

by Pradeep Sridharan and Pichaimani Rajesh Kumar, Solutions Architect, AWS | 20 May 2025 | Thought Leadership

Overview

The global Independent Software Vendor (ISV) market is experiencing unprecedented growth, with Software-as-a-Service (SaaS) applications leading the charge. Industry analysts project the global SaaS market to grow 13% per year, reaching USD $1,251 billion by 2034. This expansion is primarily driven by increasing enterprise data volumes and accelerating cloud adoption across industries.

Digital transformation is fundamentally changing SaaS operations. Modern organizations demand seamless remote capabilities, instant data access, and advanced AI integration—making cloud migration essential for sustainable growth. While the data migration journey requires careful planning to protect business continuity, it needn’t be a long or tedious process. This post dives into these considerations and how you can influence your software or technology company’s next migration.

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Four key migration challenges for SaaS companies

Successful cloud migration requires addressing four critical challenges that can significantly impact project success:

  1. Security and compliance: Data protection and compliance form the foundation of successful migration. Software and technology companies must protect sensitive data during transit while meeting regional regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Real-time security monitoring and strict access controls safeguard assets throughout the process.
  2. Technical challenges: Application dependencies create complex migration paths that require careful mapping and execution. Data integrity remains paramount during transfers, while legacy systems require seamless integration to maintain service continuity. Performance must meet or exceed pre-migration levels.
  3. Operational impact: Migration success depends on precise cost control and resource management. Teams require clear skills assessment and training plans. Business operations must continue without disruption, supported by detailed timelines and contingency plans.
  4. Change management: Stakeholder support drives successful adoption of new systems. Clear communication and comprehensive training programs maintain productivity. Regular performance monitoring helps identify and address issues early.

Building the business case for AWS data migration

Data migration to Amazon Web Services (AWS) represents a strategic business transformation that can drive innovation, reduce IT costs, and create competitive advantages while mitigating challenges. AWS has some key advantages to keep in mind when planning your migration journey:

  • Business agility and scalability: AWS offers dynamic scalability, allowing businesses to adjust resources according to demand, ensuring optimal performance during peak times.
  • Innovation enablement: AWS provides access to a wide range of cloud services and tools, facilitating the development and deployment of new applications quickly.
  • Cost optimization opportunities: By moving to AWS, businesses can eliminate the need for physical hardware and its maintenance, adopting a pay-as-you-go model.
  • Access to emerging technologies: AWS offers robust AI services, helping businesses integrate these technologies into their operations for enhanced decision-making and automation.
Alida, a leader in experience management, migrated its legacy application to AWS, resulting in 24 times faster data access and significant scalability improvements. By adopting containerization and microservices, Alida was able to modernize its architecture, enabling rapid scaling to meet growing customer demands and reducing operational costs. This transformation allowed Alida to serve millions of customer experiences reliably, with enhanced performance and resilience thanks to AWS’s global infrastructure. The modernization journey highlights the benefits of leveraging cloud-native best practices and AWS expertise to accelerate innovation and maintain a competitive edge.

Strategies for seamless data migration

Transform your SaaS business through the proven three-phase migration approach from AWS. Each phase is supported by comprehensive AWS resources and expertise to ensure secure, scalable, and cost-effective transformation.

Phase 1: Pre-migration

A successful migration begins with comprehensive strategic planning, encompassing business case development, stakeholder alignment, data assessment, and risk management. This phase involves setting measurable metrics aligned with business goals, securing stakeholder buy-in, establishing governance models, and creating timelines that incorporate business cycles, resources, and dependencies.

Data management is crucial, requiring an inventory of data assets, mapping of application dependencies, and identification of appropriate data transfer methods. For example, London Stock Exchange Group successfully migrated 30 PB of market data using AWS DataSync, demonstrating the importance of proper planning and tool selection.

Developing a risk and compliance framework is equally vital, including a comprehensive risk management strategy, data controls, security protocols, and business continuity measures. Partnering with AWS can provide valuable insights during this phase.

To begin your migration journey, engage your AWS team to develop baseline metrics and migration plans through Migration Evaluator, which can help assess your current infrastructure and develop a tailored strategy.

Phase 2: Controlled execution

The execution phase starts with a pilot project using low-risk, high-value data sets to prove value and build confidence. Technical assumptions are validated through proof of concept before scaling. Migration waves are coordinated with business cycles to minimize operational disruption.

Business continuity is maintained through parallel processing, staged cutover strategies, and continuous KPI monitoring. Key operational safeguards include rollback procedures, business continuity plans, parallel environments for critical systems, performance monitoring, security audits, and regular disaster recovery testing.

Stakeholder management requires a comprehensive engagement strategy featuring regular updates, pre-deployment training, documented procedures, clear support channels, feedback sessions, and transparent timelines.

CyberArk, which transformed its business by migrating to a SaaS model on AWS, provides secure, scalable identity security solutions for thousands of its customers across industries. Their story illustrates how a strategic cloud migration can deliver rapid value and operational resilience.

Phase 3: Post-migration optimization

Success in the post-migration phase requires continuous tracking against established baselines, focusing on cost savings, performance improvements, and new business opportunities. Key areas include metrics and monitoring, operational excellence, and innovation and growth.

For metrics and monitoring, track cost savings, measure KPI improvements, monitor resource utilization, and calculate quarterly ROI. Operational excellence requires monthly data management reviews, regular security updates, quarterly disaster recovery testing, and automated monitoring systems. These types of data points are especially crucial for non-technical stakeholders such as finance and sales leaders.

Innovation opportunities can be realized through cloud-native analytics, AI solutions, upgraded business intelligence, and agile product development. 

About the authors

Pradeep Sridharan, Senior Solutions Architect, AWS

Pradeep helps businesses drive digital transformation through innovative cloud solutions. With extensive experience across multiple sectors, Pradeep specializes in areas such as data analytics, application modernization, and leveraging emerging technologies like generative AI. He brings a pragmatic approach to designing and implementing solutions that enhance market competitiveness and fuel revenue growth. 

Pichaimani Rajesh Kumar, Solutions Architect, AWS

Pichaimani Rajesh brings a wealth of experience in network engineering, cloud technologies (AWS and GCP), and product management. He leverages his deep technical knowledge and business acumen to help commercial customers in SaaS, Finance, and Retail verticals architect scalable, secure, and cost-effective cloud solutions. 

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