AWS Clean Rooms Resources

In this demo, learn how to create your own AWS Clean Rooms collaboration and add other members to securely generate insights. Watch how members can join the collaboration, configure their data tables, and set query controls using analysis rules (in this video, Aggregation will be demonstrated). Lastly, view how to run a successful query in AWS Clean Rooms.

Kinective Media by United Airlines pioneered the first traveler media network to redefine the future of travel and customer engagement. Discover how United Airlines uses AWS Entity Resolution and AWS Clean Rooms to help connect customer profiles and power privacy-enhanced collaborations. Learn how United Airlines delivers personalized experiences, content, and relevant offerings at the right time using AWS.

Discover how Nielsen delivers cross-platform reach, frequency, and deduplication insights to help companies better understand their advertising impact. Learn how Nielsen One, which utilizes AWS Clean Rooms and AWS Entity Resolution, enables privacy-enhancing collaborations to deliver advanced segmentation for ad and content measurement.

Discover how AppsFlyer leverages AWS Clean Rooms to deliver a seamless, scalable, and globally accessible solution for collaborators to optimize user experience and privacy for advertising analytics and measurement. Learn how AppsFlyer Privacy Cloud, built on AWS and utilizing AWS Clean Rooms, enables collaborators to view a single pane of glass for all their marketing activities - from audience segmentation to activation and measurement - to maximize revenue and business growth, while providing a safe and privacy-enhanced user experience.

Unlock consumer insights and drive customer engagement, without compromising privacy. Stagwell Marketing Cloud helps marketers bring data together and better understand their customer needs, behaviors, and attitudes. Learn how Stagwell is leveraging AWS Clean Rooms to transform how collaborators can use first-party data confidently, in a privacy-enhanced environment.

Explore how a leading broadcaster – TV New Zealand – is viewing the current advertising climate as an opportunity to future-proof operations and build a privacy-focused advertising solution using AWS Clean Rooms. Measurement provider Comscore also joins this session to discuss how they are helping broadcasters plan, transact, and measure campaigns in a privacy-safe environment.

Learn from Justin Rosen, SVP of Data & Analytics, how Ampersand uses AWS Clean Rooms to work with business stakeholders to more easily and securely collaborate and analyze their collective datasets—without sharing or copying one another’s underlying data.

Learn from Amy Leifer, Chief Advertising Sales Officer, how DIRECTV uses AWS Clean Rooms to work with business stakeholders to more easily and securely collaborate and analyze their collective datasets—without sharing or copying one another’s underlying data.

Advertising and marketing organizations want to collaborate more effectively with their business partners to drive better insights while protecting consumer data. In this fireside chat with leaders from Annalect, Ampersand, and Nielsen, learn how companies are developing privacy-enhanced solutions such as clean rooms to increase insights, improve reporting and measurement, and create better experiences for their customers.

This AWS OnAir (weekly multicast program) episode features new data sources for AWS Clean Rooms, and demos how you can use AWS Clean Rooms to collaborate with data stored in Amazon S3, Amazon Athena, and Snowflake without moving or revealing the underlying datasets, which avoids introducing the complexity and cost that comes with moving datasets out of their existing solutions.  

In this re:Invent 2024 session, learn how Grab (a leading super app in Southeast Asia) uses AWS Clean Rooms to power its advertising business via secure data collaboration with partners to enrich its understanding of customers and deliver more relevant experiences. Discover how Grab uses generative AI services on AWS to empower its business functions across marketing and advertising. Hear from Grab about its migration to AWS and best practices for innovating with advertising workloads.

In this re:Invent 2024 session, discover how Xmars and DIRECTV use Amazon Marketing Cloud (AMC) and Amazon Publisher Cloud—built on AWS Clean Rooms—to plan, activate, and measure advertising campaigns through Amazon DSP. Learn how Amazon Ads is bringing advertisers and publishers together through privacy-enhanced data collaboration to drive the next generation of impactful campaigns that reach desired audiences more effectively. 

This AWS OnAir (weekly multicast program) episode features AWS Clean Rooms ML, and discusses its general availability launch. AWS Clean Rooms ML helps you and your partners apply privacy-enhancing machine learning (ML) to generate predictive insights without having to share raw data with each other.

This AWS OnAir (weekly multicast program) episode features AWS Clean Rooms Differential Privacy, and discusses its general availability launch. AWS Clean Rooms Differential Privacy helps you protect the privacy of your users with mathematically backed and intuitive controls in just a few steps.

In this re:Invent 2023 session, learn from Tia White, General Manager of AI/ML at AWS, Ryan Malecky, Solutions Architect for AWS Clean Rooms, and The Weather Company about the launches of AWS Clean Rooms ML and AWS Clean Rooms Differential Privacy. These new capabilities of AWS Clean Rooms help organizations unlock value from their collective data with ease and flexibility.

In this re:Invent 2023 session, learn from Shaila Mathias, Adam Solomon, and Davor Golac from AWS and Justin DeBrabrant from ActionIQ about how companies use AWS technology to interoperate and collaborate more effectively across advertising and marketing platforms to enhance activation and measurement use cases.

AWS OnAir is a weekly multicast program produced by AWS. This episode features AWS Clean Rooms and discusses its general availability launch.

AWS Online Tech Talks are online presentations that cover a broad range of topics at varying technical levels. This episode describes various techniques in cryptographic computing and how we apply them in AWS Clean Rooms.

This AWS OnAir episode features AWS Clean Rooms and discusses its preview launch.

In this presentation about AWS Clean Rooms, which includes a demo and a customer speaker from Comscore, learn how AWS Clean Rooms can help you more easily collaborate with your partners without sharing raw data with each other.