Experience what's already possible
Welcome to the AWS Innovation Hub—a world-class facility in Singapore built to accelerate digital transformation across Asia Pacific and Japan.
Executive teams can explore breakthrough technologies, gain firsthand exposure to the culture of innovation at Amazon, and engage with proven methodologies that turn vision into action. Discover how other leading organisations across the region are reimagining their futures—and chart your path forward.
Innovation through Aspiration, Acceleration, Action
State-of-the-art industry exhibits
Showcasing state-of-the-art exhibits and demonstrations across Financial Services, Manufacturing, Public Sector, and Retail/Consumer Goods, visitors can experience pioneering use cases from sales and marketing to operations, from product development to customer experience.
Culture & innovation
Focusing on the durable needs your customers have—not just the ones they have today but will continue to have into the future—enables long-term, sustainable innovation around the things that matter most to your customers. Learn from our experts on Amazon’s tenets and mechanisms to drive long term innovation.
Working backwards to build a roadmap for the future
Collaborate with AWS and our partner innovation specialists to master a systematic approach to customer-driven product development. Our approach includes practical implementation guidance, and real-world application of Amazon's Working Backwards method to help you build what your customers truly need.
Generative AI and beyond
Work closely with AWS experts to explore how emerging technologies like generative AI can transform their businesses. Our experiences encompass executive envisioning, technical demonstrations, and hands-on experimentation with cutting-edge solutions.