Broadcasting

Whether you’re a national broadcaster, an independent station or an owned-and-operated affiliate, your business is based on superior service to your audience. AWS solutions provide broadcasters a bridge to the future of video delivery while satisfying today’s distribution requirements.

Broadcasters need multiscreen solutions that scale as the video delivery market evolves. AWS Elemental provides components in a turnkey, virtualized, or cloud-based deployment, resulting in unmatched flexibility and reduced cost and time-to-market. Engage and grow viewership while expanding delivery of broadcast content to new platforms such as connected TVs, mobile devices, and tablets.

TVNZ delivers reliable coverage of the XXI Commonwealth Games to more than three million viewers

Use cases

  • Live Event Streaming
  • Video On Demand
  • Live Event Streaming
  • Live Event Streaming

    For broadcasters, AWS provides a live streaming solution to simplify the deployment of live and live linear channels in a workflow built on a highly resilient and scalable architecture that delivers your live content worldwide. Deploy a customizable live streaming video workflow using the solution's implementation guide and accompanying AWS CloudFormation template.

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    Whitepaper: Broadcast-Grade Video Latency for Live Streaming

    Video latency remains one of the toughest challenges OTT and online video providers face. This white paper will help readers understand exactly what latency is, what is considered low and ultra-low latency, and how changes in the video encoding and packaging workflow can help content publishers and distribution platforms reduce latency and provide a better experience for their customers.

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    Whitepaper: Unified Linear TV Delivery

    Software-based video solutions are driving growth and innovation in the television and video industries. This white paper details how software-defined video solutions that integrate encoding, multiplexing, and system management can enable operators to implement flexible and scalable unified infrastructure that supports both traditional broadcast and multiscreen linear video delivery.

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    Whitepaper: Live Video Delivery from the Cloud

    For broadcasters using traditional video infrastructure, the cost and complexity of maintaining video operations is a necessary evil. But to advocate for a change for the better, broadcasters need sound business reasons. This paper explains how cloud technologies take high costs and complexity off the table, and create mutually beneficial provider and customer relationships.

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    Whitepaper: Building Over-The-Top Video Infrastructure In the AWS Cloud

    For organizations considering cloud options for over-the-top (OTT) video services, the path to building and deploying is significantly faster than traditional architectures. This white paper outlines steps for building live and video-on-demand (VOD) workflows in the cloud, discusses cloud video deployment examples, and explains the technologies for ingest, storage, processing, and delivery in production today.

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    Webcast: Live Video Streaming (OTT) Solution

    This webcast shows specific ways OTT providers can use AWS Cloud services to take control of and get the most from video workflows.

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  • Video On Demand
  • Video On Demand

    Creating a VOD library of your assets is now made simpler with the VOD On Demand on AWS solution. Simply deploy the template into your AWS account, deliver the source video, and the AWS Step Functions take care of encoding your videos into the required profiles, and then publishes them to the Amazon CloudFront CDN. You can customize the workflow to fit your needs.

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    Webcast: How to Build a VOD Solution

    This webcast provides prescriptive guidance for building video-on-demand workflows on the AWS Cloud, which provisions the services needed for a scalable, distributed architecture that ingests, stores, processes, and delivers video content.

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    E-book: Video Processing and Delivery Moves to the Cloud

    As video quality, accessibility, and utility skyrockets, how video providers create and deliver professional-grade video services changes dramatically. Learn about the benefits of moving video operations to the cloud, the pros and cons of conventional approaches, and tips for adapting to coming changes.

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    Whitepaper: Building Over-The-Top Video Infrastructure In the AWS Cloud

    For organizations considering cloud options for over-the-top (OTT) video services, the path to building and deploying is significantly faster than traditional architectures. This white paper outlines steps for building live and video-on-demand (VOD) workflows in the cloud, discusses cloud video deployment examples, and explains the technologies for ingest, storage, processing, and delivery in production today.

    Learn more »

Case studies and resources

TVNZ

TVNZ, New Zealand’s leading free-to-air TV provider bringing news and entertainment coverage to more than two million New Zealanders every day, worked with AWS to provide 24/7 live, live event, delayed live, and on-demand coverage of the XXI Commonwealth Games on multiple devices.

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Australian Open

In this “This is My Architecture” video, Channel 7 describes the workflow that supported live video streaming of the Australian Open to millions of viewers, and how it was accomplished in a scalable and reliable manner using AWS Elemental and CloudFront.

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Seven West Media

Seven West Media is one of Australia’s leading integrated media companies, with a presence in broadcast television, magazine and newspaper publishing, and online. Seven West Media shares how the company leveraged AWS Elemental video solutions to process, deliver, and monetize OTT coverage of the 2018 Commonwealth Games.

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Seven Network and the 2018 Olympic Winter Games

Seven provided a highly successful OlympicsOn7 and 7plus App enjoyed by nearly 140 million minutes of video streaming over 18 days, in addition to a broadcast TV reach of 16 million and social reach of 7.1 million.

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Get started

Leading broadcasters are already using AWS. Contact our experts and start your own AWS Cloud journey today.