Partner Success with AWS / Retail / Italy

January 2025
Yeppon
vmengine

VMEngine and AWS Help Yeppon to 40% Savings and 30% Faster Web Performance

Learn how Italian ecommerce company Yeppon turned to AWS and VMEngine to help optimize and secure its infrastructure and allow faster deployment for developers.

40%

reduction in costs

30%

faster website performance

30%

faster delivery of updates and new features

Overview

Italian ecommerce company Yeppon sells a range of goods from electronics to clothes and has a total inventory of over 400,000 items. In 7 years, it grew its sales from €1 million to €38.5 million but needed to improve its website to support its growth. The company turned to AWS Partner VMEngine for help with optimization, security, and automating processes to improve scalability. The migration cut 40 percent from IT costs while speeding up website performance by 30 percent.

Yeppon

Opportunity | Growing Website Needed Optimization and Stronger Security

When Yeppon was launched by three friends in 2011 it mostly offering electronics, but it now sells products in 150 different categories. It has built its service on Amazon Web Services (AWS) since its inception. “What’s great about AWS is that you can just start building even with minimal experience—it’s very user friendly and you can get set up very quickly,” says Luca Marantelli, chief technology officer at Yeppon. Over time Marantelli’s team realized it wasn’t making the best use of its AWS services—or taking advantage of new ones. As developers, rather than infrastructure experts, Yeppon needed some help. “VMEngine looked at the complete system stack to find ways to improve performance and increase efficiency,” says Marantelli.

The team wanted to migrate its website to more modern AWS services to improve scalability and stability to support its rapid expansion. In common with many ecommerce sites, Yeppon sees wide fluctuations in demand. At the busiest times, website performance for customers could suffer. In addition, it had poor visibility into its cloud spending, which made cost control challenging. The company also wanted to strengthen its security posture because it had been hit by distributed denial of service (DDoS) attacks. Yeppon wanted a more granular approach to permissions and identity management than it had needed as a smaller startup.

kr_quotemark

What’s great about AWS is that you can just start building even with minimal experience—it’s very user-friendly and you can get set up very quickly.”

Luca Marantelli
Chief Technology Officer, Yeppon

Solution | Modernizing Website Compute with Containerized Infrastructure

Yeppon began working with VMEngine on a wide-ranging project to modernize its backend systems. Over the years, the company’s website has grown in complexity with different components relying on different AWS services. Fundamentally the service wasn’t making the best use of core building blocks like Amazon Elastic Compute Cloud (Amazon EC2). VMEngine reduced the number of instances Yeppon needed to run its core applications. The next step was to migrate the core computing tasks for the site from Amazon EC2 to Amazon Elastic Container Service (Amazon ECS), which allowed for even more efficient utilization, deployment, and management of instances. “VMEngine just works really tightly with us,” says Marantelli. “They have a great overview of all our systems and leave us to focus on the applications and developing new features for customers. They’ve offered a great service from the initial migration to the current ongoing management.”

Previously, Yeppon managed content delivery manually but it now uses Amazon CloudFront for secure delivery with minimal latency and automated scaling. Amazon CloudFront also allows it to easily create rules to manage caching resources to improve site performance and make more efficient use of resources. Yeppon also uses the service to create rules to detect and prevent bot attacks. To make the website more resilient against cyberattacks, Yeppon now uses AWS Web Application Firewall (AWS WAF) to protect against common attacks and strengthen and automate security capabilities. VMEngine also set up Application Load Balancer to create rules to block common attack patterns while also streamlining traffic.

Running API libraries on AWS Elastic Beanstalk along with updating APIs in use has further improved performance and security and made it easier to deploy new versions of web applications. The service means Yeppon can enable balancing for its APIs and define rules to provide better scalability. It uses AWS CodePipeline for streamlined continuous delivery pipelines and to build container images that can be easily replicated. Previously Yeppon published updates manually, which meant that there was a high possibility of mistakes. AWS CodePipeline automates every stage of the code release process to eliminate manual processes and the potential to introduce errors. “The great thing about working with Yeppon is that development never stops—there are always new challenges for us to meet,” says Clara Russo Guarro, cloud solution architect at VMEngine.

Outcome | Faster Web Performance and 40% Savings

Improvements to component performance and better use of Amazon ECS has sped up website performance by at least 30 percent and cut total spending by 40 percent. Yeppon has also seen improvements in its Google page rankings for individual products thanks to the improved website performance.

AWS CodePipeline automates and accelerates deployment of new versions of code, without manual intervention. An automated continuous delivery pipeline means no more human errors and faster deployment—cutting 30 percent from the time taken by the previous processes. This time means the team can focus on feature and code development, accelerating improvements to the website. “Development is still hard work, but deployment is now much easier and faster,” says Marantelli.

About Yeppon

Yeppon, headquartered in Nova Milanese, just north of Milan, was founded in 2011 as an Italian ecommerce company offering a wide range of electronics and other goods to more than 400,000 customers. With revenues of €38.5 million it continues to grow and needs agile IT systems that can expand and scale to support it.

About AWS Partner VMEngine

VMEngine is an Italian IT consultancy that specializes in cloud technologies. It is an AWS Partner and specialist in startups and cloud migration and in cost optimization. VMEngine is a company that can help enterprises and SMBs to integrate cloud computing into their IT strategies. Its approach is based on assessing the proper cloud strategy and evangelization for correct cloud adoption. It aims to provide a 360° approach to cloud.

AWS Services Used

Amazon ECS

Amazon Elastic Container Service (Amazon ECS) is a fully managed container orchestration service that helps you to more efficiently deploy, manage, and scale containerized applications.

Learn more »

AWS CodePipeline

Automate continuous delivery pipelines for fast and reliable updates with AWS CodePipeline.

Learn more »

AWS Elastic Beanstalk

AWS Elastic BEanstalk allows you to deploy and scale web applications

Learn more »

Amazon CloudFront

Securely deliver content with low latency and high transfer speeds.

Learn more »

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