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Omdia | AWS Partner Ecosystem Multiplier
New Omdia research reveals AWS partners can achieve up to $7.13 multiplier through comprehensive cloud services delivery
The cloud services opportunity continues to expand as organizations embrace AI and digital transformation. A new study from Omdia quantifies the revenue potential for AWS Partners across the entire customer lifecycle.
The AWS Partner Ecosystem Multiplier (PEM) study reveals that partners can generate up to $7.13 in services revenue for every $1 of AWS technology sold. This comprehensive research analyzed partner revenue across advisory, design, implementation, adoption, and management services.
Key findings from the report:
- Expert partners, comprising 31% of AWS' partner base, can achieve the full $7.13 multiplier by delivering services across the entire customer lifecycle
- 82% of partners are delivering AI solutions as part of their AWS transformation services
- Build services generate the largest share at 26.9%, followed by Design (18.1%) and Manage services (17.8%)
- 64% of partners actively use AWS Marketplace in their go-to-market strategy
- Long-term value creation is critical – 61% of revenue opportunities occur post-procurement
NOTICE
Partner Ecosystem Multiplier: The AWS Opportunity 2025, December 2025. OMDIA is a registered trademark of OMDIA, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. OMDIA does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. OMDIA research publications consist of the opinions of OMDIA's research organization and should not be construed as statements of fact. OMDIA disclaims all warranties, expressed or implied, with respec to this research, including any warranties of merchantability or fitness for a particular purpose.