AWS Serverless Customer Success
Innovate faster. Save money. Empower development teams.
Serverless enables companies, teams, and individuals to build modern applications without thinking about servers—no server provisioning, no server scaling, and no server management. Instead, your company only needs to think about how best to serve its customers, and your developers only need to think about writing the code that allows you to do so. Whether you’re building front-end applications, large-scale data processing solutions, or backend services for nearly any type of use case, everything required to run and scale your applications is handled for you.
Across the globe, from startups to enterprises, retailers to financial institutions to government agencies, AWS customers are adopting a serverless-first mindset to innovate faster, save money, and serve their own customers better. AWS Serverless customers connect hundreds of thousands of concurrent users across platforms, scale seamlessly to handle exponential traffic during flash sales, ensure the reliability of election processes, develop secure messaging across finance platforms, deliver impactful digital education, power IoT solutions at the edge, and more—we’re proud to share a sampling of the innovative solutions customers like you are building using serverless on AWS.
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Enterprise
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Startup
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Enterprise
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Since legendary music company Fender first began 74 years ago, its sole mission has been to deliver the best products to music players everywhere. Pursuing that mission, Fender created an entire digital team to build and deliver music lessons online. Built on AWS Serverless from the ground up, Fender supports nine digital products including Fender Play and Fender Songs, giving millions of players the opportunity to learn the chords to their favorite songs in minutes.
Empowering Musicians: Fender Builds Online Learning Applications on AWS Serverless - 2:54"We engineered our infrastructure using AWS Lambda and serverless to not get paged, to not have to worry about downtime, to not have to worry about uptime. To just not have to worry..."
- Ethan Kaplan, GM and Chief Digital Officer, Fender
How Fender Delivers Educational Apps Using AWS Serverless - 3:33AWS re:Invent 2018 - Fender's Success with AWS Serverless - 9:46 -
Startup
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Founded in 2018, Branch Insurance enables customers to buy bundled home and auto insurance online—at a price much lower than existing insurance companies can offer. Responding to the complexities inherent in today’s traditional systems for buying and bundling home and auto insurance, Branch zeroes in on getting customers the most for their money by eliminating intermediaries and utilizing modern technologies like AWS Lambda, Amazon DynamoDB, and AWS AppSync to keep their development costs low and uptime high. Read the blog post
"Serverless applications give substantial benefits over other application architectures which cannot run serverlessly: fewer interdependencies; fewer liabilities; an opinionated and effective microservices architecture; and isolated production-equivalent environments for all."
- Joe Emison, Co-founder and CTO, Branch Insurance
Video stories
"Using AWS Lambda and AWS Step Functions, we cut customer onboarding times from 20 minutes to 30 seconds and our expected costs are $20 USD per 10,000 orders.”
- Shane McMaster, Solution Architect, Mercury
“Our serverless approach is far cheaper from a scalability and monitoring perspective. We have fewer on-call incidents because the service recovers on its own, which helps a huge amount with developer fatigue."
- Simon Tabor, Principal Software Engineer, DAZN
"Using Lambda-based serverless applications, we can run multiple Machine Learning models on an average of 600 photos. This results in thousands of invocations—and still generates a photo book within one minute."
- Joachim den Hertog, Solutions Architect, Resnap
"We relied on AWS Lambda to get our platform on the market in under four weeks. Within six months, we had scaled to 40,000 users without running a single server."
- Sam Kroonenburg, cofounder and CEO, A Cloud Guru
"Our serverless-based approaches allow us to serve ads to audiences 60% faster than with instance-based approaches."
- Ruben Hernando Martin, CTO, Infinia
"Thanks to a serverless architecture, our front-end latency is about 15 milliseconds."
- David Blackburn, DevOps Engineer, Openfit
"We save about 50% of our costs using Amazon API Gateway...and our internal teams are swiftly implementing more and more serverless applications."
- Minhui Burket, Senior Software Engineer, Accolade
"We believe 'once you go serverless you never go back,' hence all of our new developments are serverless by default."
- Denis Bauer, Head of Cloud Computing and Bioinformatics, CSIRO
Customer-built tools
StreamAlert is a serverless, real-time data analysis framework which empowers you to ingest, analyze, and alert on data from different sources and alerting logic you define.
Cloud Custodian is a rules engine for managing public cloud accounts and resources. It allows users to define policies to enable a well-managed cloud infrastructure and consolidates adhoc scripts into a lightweight and flexible tool.
Odin allows you to deploy 12-factor applications to AWS. Fenrir is a secure AWS SAM deployer that helps manage serverless projects and scale serverless across your teams and orgs.
ShadowReader is a load-testing tool that replays production traffic to a destination of your choice by collecting traffic patterns from access logs.
Bender provides an extendable Java framework for creating serverless ETL functions on AWS Lambda. Bender provides the interfaces necessary to build modules for all aspects of the ETL process.
Jazz is a serverless development platform that accelerates the adoption of serverless technology within your enterprise. Jazz can help build functions, APIs, and static websites, and comes with CI/CD by default.
Customer-focused whitepapers
Serverless: Changing the face of business economics - a venture capital and startup perspective
Learn why serverless computing is a game changer for business economics.
The journey to Serverless-First: Enterprise stories
Learn why iRobot, Alma Media, and Fender took a serverless-first approach to deliver products faster, save money, and nurture team enthusiasm.
Generating Value Through IT Agility & Business Scalability with AWS Serverless Platform
IDC uncovers how 11 AWS customers lowered five-year operating costs by 60% and were 89% faster at compute deployment with serverless services.
Customer reference architectures
Customers leading the way in serverless
From disruptive startups to global enterprises, AWS Serverless customers span industries, geographies, and regulatory requirements. What unites them? They prioritize the ability to innovate on behalf of their own customers, accelerate time to market, save money, and empower development teams.
