Bynder Stores 175M+ Digital Assets on S3 Intelligent-Tiering and Saves 65% on Storage Costs
Learn how Bynder uses Amazon S3 to optimize storage costs for 18 PB of customer assets while delivering exceptional content experiences.
Key Outcomes
65%
storage cost savings for 18 PB of data175M+
digital assets storedOverview
Bynder is a global leader in digital asset management (DAM). Its powerful, intuitive, and deeply integrated DAM platform unifies and transforms the creation, management, and distribution of marketing assets as its clients increasingly focus on using large amounts of data to deliver exceptional content experiences at scale. To keep up with demand from nearly 4,000 customers, Bynder built its offering on Amazon Web Services (AWS) from day one and developed its DAM solution on Amazon Simple Storage Service (Amazon S3), an object storage service that offers industry-leading scalability, data availability, security, and performance. In 2019, Bynder noticed that its data storage in Amazon S3 was growing at an unprecedented pace and sought out methods to further optimize costs. It was then that Bynder started using Amazon S3 Intelligent-Tiering (S3 Intelligent-Tiering), a storage class that optimizes storage cost savings by automatically moving data to the most cost-effective access tier when access patterns change. Now, 18 PB of Bynder’s customer data—equating to more than 175 million assets—is stored using S3 Intelligent-Tiering, which has led to a storage cost savings of 65 percent.
About Bynder
Founded in 2013, Bynder offers a digital asset management platform. The company has seven offices around the globe, including the Netherlands, the United States, Spain, the United Kingdom, Australia, and the United Arab Emirates.

Instead of having to manually review the access pattern of assets, S3 Intelligent-Tiering does it for us automatically.
Michiel Ranshuysen
Engineering Manager, DevOps, BynderAWS Services Used
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