Amazon on AWS

2024

Amazon is using generative AI across all of its businesses to improve productivity and efficiency and to enhance a broad range of customer experiences—including shopping and selling on Amazon, watching Prime Video, and interacting with Alexa. Amazon CEO Andy Jassy returned to the re:Invent mainstage to explain Amazon’s internal generative AI strategy and how AWS is helping its customers get the most out of the transformative technology.

2024

Amazon's AI Shopping Guides use Amazon Bedrock to consolidate key product information and recommendations across over 100 product types to help simplify product research and discovery for customers. These guides, available in Amazon’s U.S. app (iOS and Android) and mobile website, help customers quickly get up to speed on products they might be less familiar with, reducing the time spent researching before making a purchase.

2024

Amazon One Medical is using AI-powered tools to simplify administrative tasks for doctors, reducing their workload by 40% and enabling them to spend more time building relationships and providing high-quality care for their patients. Using AWS HealthScribe and Amazon Bedrock, Amazon One Medical developed solutions that automate note-taking, summarize medical histories, enable responsive patient communication, and streamline care team collaboration, allowing providers to focus on delivering exceptional, personalized care.

2024

Amazon Ads expands its AI-powered creative tools with Audio Generator, joining Image Generator and Video Generator. These tools help brands quickly build and optimize campaign creatives using just product page info, enabling more experimentation. Data shows brands using Image generator saw ~5% more sales on average. The AI-powered suite empowers brands to connect with customers across the shopping journey through personalized, high-performing creatives generated with minimal effort.

2021

The Amazon customer packing experience team partnered with AWS to build a machine learning (ML) solution to make more sustainable packaging decisions, while keeping the customer experience bar high. Amazon is the co-founder and was first signatory of The Climate Pledge, which calls on signatories to commit to achieving the goals of the Paris Agreement 10 years early—reaching net zero carbon by 2040. Since 2015, the company has reduced the weight of its outbound packaging by 33 percent, eliminating 915,000 tons of packaging material worldwide, or the equivalent of over 1.6 billion shipping boxes. With less packaging used throughout the supply chain, volume per shipment is reduced and transportation becomes more efficient. The cumulative impact across Amazon’s network is a dramatic reduction in carbon emissions.

2018

When Amazon Prime Video won the rights to stream NFL Thursday Night Football games in more than 200 countries, it knew it needed to provide the best possible experience for millions of fans watching their favorite teams. “With live sporting events, reliability and low latency are absolutely critical because every lost second negatively impacts viewers,” explains BA Winston, the global head of digital video playback and delivery for Amazon Video. “If there are any interruptions or buffering, the fans won’t watch.”

2018

Amazon.com switched from tape backup to Amazon S3 for backing up the majority of its databases. This strategy reduced complexity and capital expenditures, provided faster backup and restore performance, eliminated tape-capacity planning for backup and archive, and freed administrative staff for higher value operations. By switching from tape backup to Amazon S3, Amazon.com realized a 12x performance improvement and reduced restore time from 15 hours to 2.5 hours in select scenarios.