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Amazon on AWS
From Amazon.com stores to the world's largest fleet of industrial robots to intelligent capabilities in Prime Video and digital assistants, Amazon businesses use AWS services to innovate at scale and serve hundreds of millions of customers worldwide.
Behind the curtains of Amazon
Amazon's culture of innovation and customer obsession drives every line of business. Discover how Amazon leaders across Zoox, Prime Video, and Amazon Stores are leveraging AWS AI to power their next-generation innovations and create better experiences for customers. From AI-powered sports highlights to mobile commerce innovations to supply chain robotics and automation, hear the best practices Amazon has applied using AWS AI that can help scale innovation in your organization.
Unifying tax data for quicker, smarter decisions
Amazon's Canada Tax team transformed operations with Amazon Quick —unifying fragmented data across financial systems into one AI-powered workspace with interactive dashboards, natural language insights, and automated legislative monitoring. The result? A shift from manual processes to strategic, high-value work that accelerates decision-making and keeps the team ahead of regulatory changes.
Flawless streaming to millions of concurrent viewers
Prime Video delivers premium live sports to millions of viewers worldwide. Engineering leader Ankur Sharma reveals how working with AWS Unified Operations for Media enables innovative features like key moments, rapid recap, ultra-low latency streaming, and frame-accurate ad delivery across major events.
60% higher conversions with conversational shopping
Rufus is an AI-powered shopping assistant for Amazon.com that has served over 250 million customers. To expand into use cases requiring advanced reasoning, larger context windows, and multi-step reasoning, the team adopted Amazon Bedrock. This transition drove 6x development velocity, 140% user growth, and a 60% conversion lift.
Transforming customer support with AWS AI
Amazon Customer Service is transforming support with AWS AI to create seamless, intelligent customer interactions. With a global reach, Amazon assists customers with everything from package tracking to gaming and live events. Amazon Connect enables local and toll-free support in multiple regions, while Amazon Connect Contact Lens provides real-time transcription and sentiment analysis to enhance. service quality.
Scaling hiring with 250,000+ hires per quarter
Amazon People Experience and Technologies (PXT) uses AWS to streamline hiring for over 1.5 million candidates. Amazon Connect virtualized the process in three months, cutting hiring costs by 90%, and transforming the experience for both candidates and recruiters.
90% faster analytics for Whole Foods Market
Whole Foods Market transformed their business intelligence across 500+ stores by migrating to Amazon QuickSight. This game-changing move reduced dashboard load times in some cases from minutes to seconds, saving thousands of valuable hours for business users—helping store teams shift from waiting for reports to delivering exceptional customer experiences.
re:Invent 2025: Learning from Amazon
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How Amazon MGM Revolutionized the Media Production
Amazon Leo: Building a Low Earth Orbit Satellite Network on AWS
Automating Amazon Fulfillment Center Operations with AWS AI
Zoox: Building Machine Learning Infrastructure for Autonomous Vehicles
We work to offer delightful and convenient customer experiences, and AWS allows us to do that.
John Chao
Director of customer service, Amazon
With AI creative studio, advertisers can easily draw inspiration from custom concepts, select one, and seamlessly create display, video, and eventually audio ads – all within a single workflow.
Jay Richman
Vice president of creative experiences, Amazon Ads
With the support of our AI tools, we’ve implemented into our custom electronic health record, I can sit down with a patient, make eye contact, and have an uninterrupted conversation—free from typing notes or reviewing lengthy records.
Andrew Diamond
Chief medical officer, Amazon One MedicalAbout Amazon
Amazon’s mission is to make customers' lives better and easier every day by relentlessly inventing on their behalf. Amazon offers a range of customer experiences, including online shopping, cloud computing, streaming entertainment, consumer electronic devices, advertising, healthcare, AI services, and more.
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