2022
Salesforce Creates a Single Source of Data Truth for Its Customer Data Platform Using AWS
Overview
In this video at AWS Summit in San Francisco, Muralidhar Krishnaprasad, executive vice president (EVP) of engineering for Salesforce, describes how the company creates a single source of truth for customer data in the company's Customer Data Platform (CDP), utilizing AWS services such as
Amazon Relational Database Service (Amazon RDS),
Amazon DynamoDB, and
Amazon EMR to provide marketers with a detailed view of their consumers and improve business outcomes.
Security is paramount and we do use AWS Security to do the defense in depth, but above and beyond...
Muralidhar Krishnaprasad
Executive Vice President Engineering, SalesforceExplore Salesforce's journey of innovation using AWS
Salesforce is a cloud-based software company that provides customer relationship management services and a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.
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