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Salesforce on AWS

Salesforce, Inc. (Salesforce), a leading customer relationship management (CRM) company, chose Amazon Web Services (AWS) as its primary cloud provider in 2016. Today, Salesforce and AWS have a global strategic relationship focused on technical alignment and joint development. Building on AWS storage, compute, and artificial intelligence (AI) solutions, Salesforce innovates and deploys new business applications, such as virtual call centers that empower high-velocity sales teams with Amazon Connect and AWS AI and machine learning (ML) services. Its customers can leverage the cloud and extend their CRM capabilities by securely connecting data and workflows across Salesforce and AWS. Salesforce spins up new regions in weeks instead of months, saves on infrastructure costs, stores and processes exabytes of data in a data lake, and creates billions of 360-degree customer profiles using AWS.

Salesforce's Cloud Journey on AWS

Salesforces's Cloud Journey on AWS
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Data Solutions

Keeping data secure and unlocking its value at scale

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Enterprise Transformation

Cloud migration to accelerate digital transformation and realize greater business value

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Machine Learning

Innovating faster with comprehensive AI and ML services

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Flexible Working

Building a flexible workplace using the cloud

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Continuous Innovation

Ongoing improvements to support enterprise transformation
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Sustainability

Advancing sustainability goals with cloud-based solutions

  • Enterprise Transformation
  • Data Solutions
  • Machine Learning
  • Flexible Working
  • Continuous Innovation
  • Sustainability
  • Enterprise Transformation
  • 2021

    Tableau Uses AWS to Scale Faster and Increase the Resiliency of Its SaaS Offering

    Salesforce owns the data visualization software company and data analytics innovator, Tableau. When Tableau introduced Tableau Online, a fully managed software-as-a-service (SaaS) offering, it immediately experienced exponential customer demand. When the hybrid infrastructure of its data center could no longer support Tableau Online’s rapid growth and expanding global footprint, it created a pilot point of delivery module on a single cloud solution built on AWS. As a result, Tableau improved performance, scaled on demand, and reduced operating costs. The success of the pilot led Tableau to go all in on AWS for Tableau Online.

    Read the case study »

    2021

    Salesforce Automates SaaS Application Connectivity

    This episode of This is My Architecture explores how Salesforce Private Connect automates private, secured connectivity between AWS and Salesforce data centers with AWS PrivateLink and AWS Lambda, and how AWS Transit Gateway and Amazon Elastic Kubernetes Service can be used to manage connections and reduce network management.

    Watch the video »

  • Data Solutions
  • 2022

    Salesforce uses AWS to run Salesforce CDP

    Muralidhar Krishnaprasad, Salesforce EVP of engineering, describes how the company creates a single source of truth for customer data in the company's Customer Data Platform (CDP), utilizing AWS services like Amazon EMR, Elastic Kubernetes Service (Amazon EKS), and AWS DataSync to provide marketers with a detailed view of their consumers and improve business outcomes.

    Watch the video »

    2021

    Salesforce Customer Data Platform Unifies Exabytes of Consumer Data on AWS

    Salesforce brings customer data together in a customer data platform (CDP) to provide marketers with a detailed view of their consumers. Building on AWS, Salesforce processes exabytes of data, resolves known and anonymized customer identifiers into highly accurate user profiles, and delivers audience segments across activation channels. Muralidhar Krishnaprasad, senior vice president of engineering at Salesforce, discusses how the company uses various types of compute resources available such as Amazon Elastic Compute Cloud (Amazon EC2) and Amazon EC2 Spot Instances, to leverage the right service it needs to scale efficiently, achieve reliable performance for its data platforms, and save on costs.

    Watch the video »


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    With AWS, we can spin up new regions and data centers in weeks—not months or years.”

    Muralidhar Krishnaprasad
    Senior Vice President of Engineering, Salesforce

  • Machine Learning
  • 2021

    AWS and Salesforce Announce Expansive Partnership to Unify Developer Experiences and Launch New Intelligent Applications

    AWS and Salesforce announced a significant expansion of their global strategic partnership that will make it simple for customers to use the full set of Salesforce and AWS capabilities together to quickly build and deploy powerful new business applications that accelerate digital transformation. Salesforce will also embed AWS services for voice, video, AI, and ML directly in new applications for sales, service, and industry vertical use cases.

    Read the press release »

  • Flexible Working
  • 2020

    Keeping Organizations Running During COVID-19

    Salesforce and AWS help service agents stay connected with customers during the COVID-19 pandemic—and beyond—with Amazon Connect.

    Read the blog »

  • Continuous Innovation
  • 2022

    Salesforce Accommodates Data Residency and Deploys Hyperforce in 9 New Countries on AWS

    Salesforce launched Hyperforce on AWS, a new infrastructure architecture that allows Salesforce to scale rapidly and securely using cloud partners like AWS. Working with AWS, Salesforce was able to establish a presence in more countries and quickly accommodate data residency and data sovereignty regulations.

    Watch the video »

  • Sustainability
  • 2022

    Working for Planet Earth with Salesforce on Fix This Podcast

    Stream the Fix This by AWS podcast to hear how Salesforce builds on AWS to advance its sustainability goals and to further its sustainability mission through the customers it serves. Committed to leading by example in sustainable business practices, Salesforce is a signatory of The Climate Pledge co-founded by Amazon, and it is an AWS Partner and customer.

    Listen to the podcast »

    2021

    Salesforce Signs onto The Climate Pledge

    In 2019, Amazon and Global Optimism co-founded The Climate Pledge, a commitment to reach the Paris Agreement 10 years early and be net-zero carbon by 2040. Now, hundreds of organizations have signed The Climate Pledge—including Salesforce—sending an important signal that there will be rapid growth in demand for products and services that help reduce carbon emissions. Salesforce has made climate action contractual by integrating climate provisions into supply chain contracts to help suppliers reduce their carbon emissions.

    Read the blog »


    kr_quotemark

    We’re committed to bringing the full power of Salesforce to create a sustainable future by accelerating the world's largest businesses to net-zero; sequestering as much as 100 gigatons of carbon through conserving, restoring, and growing one trillion trees; and energizing the ecopreneur revolution.”

    Suzanne DiBianca
    Chief Impact Officer, Salesforce

About Salesforce

Founded in 1999, Salesforce is a global leader in CRM that enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, voice, and artificial intelligence technologies, and platforms including Slack, MuleSoft, and Tableau, to connect to their customers in a whole new way. Since 2016, AWS is Salesforce’s primary cloud provider. AWS and Salesforce have a global strategic relationship focused on technical alignment and joint development. Salesforce is part of the AWS Partner Network and is a signatory of The Climate Pledge

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