Customer Stories / Advertising & Marketing Technology

2022
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Salesforce Creates a Single Source of Data Truth for Its Customer Data Platform Using AWS

Salesforce is a cloud-based software company that provides customer relationship management services and a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.

In this video at AWS Summit in San Francisco, Muralidhar Krishnaprasad, executive vice president (EVP) of engineering for Salesforce, describes how the company creates a single source of truth for customer data in the company's Customer Data Platform (CDP), utilizing AWS services such as Amazon Relational Database Service (Amazon RDS), Amazon DynamoDB, and Amazon EMR to provide marketers with a detailed view of their consumers and improve business outcomes.

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Security is paramount and we do use AWS Security to do the defense in depth, but above and beyond al that is AWS has been a trusted partner for us helping us in need and working together as we launch these new services."

Muralidhar Krishnaprasad
Executive Vice President Engineering, Salesforce

AWS Services Used

Amazon Relational Database Service (Amazon RDS)

Amazon Relational Database Service (Amazon RDS) is a collection of managed services that makes it simple to set up, operate, and scale databases in the cloud.

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Amazon DynamoDB

Amazon DynamoDB is a fully managed, serverless, key-value NoSQL database designed to run high-performance applications at any scale

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Amazon EMR

Amazon EMR is the industry-leading cloud big data solution for petabyte-scale data processing, interactive analytics, and machine learning using open-source frameworks such as Apache Spark, Apache Hive, and Presto.

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