Transforming betting analytics with Cloudwalker and Soccerbet on AWS

Soccerbet depended on five major back-office systems to make both strategic and day-to-day decisions, from odds-setting to customer behavior. Those systems differed in organization, technology, and performance, having been built by different companies at different times. Getting a single answer meant checking each system separately and combining results by hand. “Everything was manual,” says Marko Zec, delivery director at Soccerbet. “We needed a place to put all of it together.”

Soccerbet tried building an internal application to consolidate the data but found the source systems themselves could not support heavy analysis because they held resources only for production. Soccerbet needed a way to bring the data together in one place and the computing resources to analyze it without putting production systems, and the games that players depended on, at risk. The company was pointed to AWS Partner Cloudwalker, a data analytics specialist with more than 20 years of experience serving betting and gambling companies.

Soccerbet worked with Cloudwalker to consolidate its data on AWS. Cloudwalker built a pipeline that streams every database change from Soccerbet’s production systems through Apache Kafka, and then lands that data in Amazon Simple Storage Service (Amazon S3), object storage built to retrieve any amount of data from anywhere. From there, Amazon S3 event notifications start a copy process into Amazon Redshift, the cloud data warehouse that delivers unmatched price-performance for analytics and agentic AI. Soccerbet uses AWS Glue to discover, prepare, and integrate data before delivering operational reports to business teams.

Cloudwalker first delivered prebuilt reports, and then helped Soccerbet’s internal data science and analyst teams learn to query Amazon Redshift directly and build their own reports. Soccerbet’s team members were quick to adopt AWS and eager to learn how to best use its services in the company’s environment. “Soccerbet is a real example of how AWS technologies should be adopted,” says Bojan Sovilj, CEO at Cloudwalker. Analysts and business users now access data through database clients and other tools, separate from the production environment that runs Soccerbet’s games.

Soccerbet now pulls more than 70 operational reports, up from three or four under its legacy setup, and gets that insight in near real time rather than days after a release. “Before, we analyzed data after the fact, after a couple of days. Now, on AWS, we have it in near real time, and we can track it, and we know what’s going on,” says Zec. The company now runs two to three big promotions a month, up from a couple a year, and delivers three to five major product launches annually, up from one. Faster, more confident decisions also extend to Soccerbet’s fraud detection and regulatory reporting, including anti-money laundering, and know-your-customer checks. “We know what to do that’s most important,” says Zec.

Cloudwalker is a Serbia-based AWS Partner building data analytics solutions for betting companies.