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2014

TicketLeap Case Study

Overview

TicketLeap is a lightweight online ticketing platform used by thousands of event organizers across the US and Canada. Through one unified system, organizers can sell tickets, track sales in real time and get people talking via social media about events before they happen. The company works with events in a wide range of industries, including haunted houses, community theaters, nightlife parties, and student activities events. The company employs 25 people in its Philadelphia, PA headquarters to handle sales and client support, technology development, marketing and accounting.

About TicketLeap

TicketLeap is a lightweight online ticketing platform used by thousands of event organizers across the US and Canada. Through one unified system, organizers can sell tickets, track sales in real time and get people talking via social media about events before they happen.

The Challenge

When TicketLeap decided to create a totally new ticketing platform, numerous problems arose with its hosting company. As a result of the severity and frequency of the problems, TicketLeap researched other options and found that the answer lay in cloud computing.

Why Amazon Web Services

For startup companies, it is critical to deploy and scale hosting environments rapidly, which is a key component of the AWS solution. Keith Fitzgerald, Director of Engineering for TicketLeap, believes that “the flexibility and speed at which we could reconfigure our setups directly attributed to how quickly we were able to redevelop and launch our product.”

The company has experienced measurable results from the AWS solution—both in reduced costs and in increased revenue. “We’ve cut our hosting budget in half and increased the speed at which we iterate by an order of magnitude," Fitzgerald says. "The time savings for our development to release cycle cannot be understated. That’s the real value to us: how quickly we can get new products and features to market."

AWS is working so well that TicketLeap anticipates taking advantage of the enhancements that AWS continually makes to its products as well as new products as they become available.

"As a start up, time is precious," Fitzgerald says. "Switching to AWS dramatically increased productivity and allowed us to be better positioned to succeed in our market.”

The Benefits

For startup companies, it is critical to deploy and scale hosting environments rapidly, which is a key component of the AWS solution. Keith Fitzgerald, Director of Engineering for TicketLeap, believes that “the flexibility and speed at which we could reconfigure our setups directly attributed to how quickly we were able to redevelop and launch our product.”

The company has experienced measurable results from the AWS solution—both in reduced costs and in increased revenue. “We’ve cut our hosting budget in half and increased the speed at which we iterate by an order of magnitude," Fitzgerald says. "The time savings for our development to release cycle cannot be understated. That’s the real value to us: how quickly we can get new products and features to market."

AWS is working so well that TicketLeap anticipates taking advantage of the enhancements that AWS continually makes to its products as well as new products as they become available.

"As a start up, time is precious," Fitzgerald says. "Switching to AWS dramatically increased productivity and allowed us to be better positioned to succeed in our market.”

The image shows the Ticketleap logo, featuring a stylized arrow design composed of bold black lines forming three connected chevrons pointing to the right. The logo is simple and modern, representing forward movement.
Switching to AWS dramatically increased productivity and allowed us to be better positioned to succeed in our market.

Keith Fitzgerald

Director of Engineering, TicketLeap

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