Introduction: Understanding Your Customers
7 mins
A deep understanding of your customers is the foundation for building a sustainable and profitable model. By understanding their world, addressing their needs, and staying agile, you’re setting your startup up for extraordinary success.
1
Introduction: Understanding Your Customers
7 mins
2
The Product Use Case Map
2 mins
3
The Customer Persona
5 mins
4
The Job-to-Be-Done
6 mins
5
Unique Value Propositions
3 mins
6
The Product Use Case Map Revisited
7 mins
7
Evolving Your Product Use Cases
2 mins
8
Key Takeaways
3 mins
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