Author: Adam Saville

Sports organizations possess a vast amount of data about fans which can be used to generate actionable insights. The ability to send personalized marketing to fans increases satisfaction and loyalty while enabling the team to cross-sell and drive revenue. Learn how Slalom‘s fan engagement data platform accelerator ingests and presents fan data in a centralized layer and empowers organizations to focus on segmentation and insight. The platform is based upon Slalom’s experience with a Premier League football club.