AWS News Blog

Category: Amazon Rekognition

Scaling Ad Verification with Machine Learning and AWS Inferentia

Amazon Advertising helps companies build their brand and connect with shoppers, through ads shown both within and beyond Amazon’s store, including websites, apps, and streaming TV content in more than 15 countries. Businesses or brands of all sizes including registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and agencies on Amazon […]

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Thoughts On Machine Learning Accuracy

This blog shares some brief thoughts on machine learning accuracy and bias. Let’s start with some comments about a recent ACLU blog in which they ran a facial recognition trial. Using Rekognition, the ACLU built a face database using 25,000 publicly available arrest photos and then performed facial similarity searches on that database using public […]

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Some quick thoughts on the public discussion regarding facial recognition and Amazon Rekognition this past week

We have seen a lot of discussion this past week about the role of Amazon Rekognition in facial recognition, surveillance, and civil liberties, and we wanted to share some thoughts. Amazon Rekognition is a service we announced in 2016. It makes use of new technologies – such as deep learning – and puts them in […]

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Welcoming Amazon Rekognition Video: Deep-Learning Based Video Recognition

It was this time last year during re:Invent 2016 that Jeff announced the Amazon Rekognition service launch.  I was so excited about getting my hands dirty and start coding against the service to build image recognition solutions. As you may know by now, Amazon Rekognition Image is a cloud service that uses deep learning to provide […]

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Amazon Rekognition Update – Celebrity Recognition

We launched Amazon Rekognition at re:Invent (Amazon Rekognition – Image Detection and Recognition Powered by Deep Learning) and added Image Moderation earlier this year. Today we are adding celebrity recognition! Rekognition has been trained to identify hundreds of thousands of people who are famous, noteworthy, or prominent in fields that includes politics, sports, entertainment, business, […]

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Amazon Rekognition Update – Estimated Age Range for Faces

Amazon Rekognition is one of our artificial intelligence services. In addition to detecting objects, scenes, and faces in images, Rekognition can also search and compare faces. Behind the scenes, Rekognition uses deep neural network models to analyze billions of images daily (read Amazon Rekognition – Image Detection and Recognition Powered by Deep Learning to learn […]

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