Category: Industries

Advertisers can now leverage first-party data with Amazon Marketing Cloud on AWS Clean Rooms, enabling differentiated insights, audience discovery, and effective campaign planning and measurement while maintaining data privacy.

Starting today, you can use AWS Clean Rooms Differential Privacy (preview) to help protect the privacy of your users with mathematically backed and intuitive controls in a few steps. As a fully managed capability of AWS Clean Rooms, no prior differential privacy experience is needed to help you prevent the reidentification of your users. AWS […]

Today, we’re introducing AWS Clean Rooms ML (preview), a new capability of AWS Clean Rooms that helps you and your partners apply machine learning (ML) models on your collective data without copying or sharing raw data with each other. With this new capability, you can generate predictive insights using ML models while continuing to protect your sensitive […]

Live streaming is becoming an increasingly popular way to connect customers with their favorite influencers and brands through interactive live video experiences. Our customers, DeNA and Rooter, rely on Amazon Interactive Video Service (Amazon IVS), a fully managed live streaming solution, to build engaging live stream and interactive video experiences for their audiences. In March we introduced Amazon IVS […]

Cryptography is everywhere in our daily lives. If you’re reading this blog, you’re using HTTPS, an extension of HTTP that uses encryption to secure communications. On AWS, multiple services and capabilities help you manage keys and encryption, such as: AWS Key Management Service (AWS KMS), which you can use to create and protect keys to […]

Companies across multiple industries, such as advertising and marketing, retail, consumer packaged goods (CPG), travel and hospitality, media and entertainment, and financial services, increasingly look to supplement their data with data from business partners, to build a complete view of their business. Let’s take a marketing use case as an example. Brands, publishers, and their […]

A couple days ago, I had the honor of doing a live stream on generative AI, discussing recent innovations and concepts behind the current generation of large language and vision models and how we got there. In today’s roundup of news and announcements, I will share some additional information—including an expanded partnership to make generative […]

Over the course of more than one hundred years, the telecom industry has become standardized and regulated, and has developed methods, technologies, and an entire vocabulary (chock full of interesting acronyms) along the way. As an industry, they need to honor this tremendous legacy while also taking advantage of new technology, all in the name […]