AWS News Blog
Category: Industries
Introducing AWS RTB Fabric for real-time advertising technology workloads
AWS RTB Fabric is a fully managed service designed for real-time bidding advertising workloads that enables AdTech companies to connect with their supply and demand partners through a dedicated, high-performance network environment, delivering single-digit millisecond performance and up to 80% lower networking costs compared to standard cloud connections while eliminating the need for colocation infrastructure or upfront commitments.
Amazon Nova Canvas update: Virtual try-on and style options now available
Amazon Nova Canvas has introduced two new AI-powered image generation capabilities: virtual try-on for visualizing clothing on people and style options for applying predefined artistic styles to images, both accessible through the Amazon Bedrock console with straightforward API implementation.
Scale and deliver game streaming experiences with Amazon GameLift Streams
Amazon GameLift Streams is a new managed capability that enables game developers to deliver high-quality game streaming experiences through web browsers on virtually any device, with support for 1080p/60fps gameplay and flexible scaling options.
Use Amazon Q Developer to build ML models in Amazon SageMaker Canvas
Q Developer empowers non-ML experts to build ML models using natural language, enabling organizations to innovate faster with reduced time to market.
Plan your advertising campaigns with Amazon Marketing Cloud on AWS Clean Rooms, now generally available
Advertisers can now leverage first-party data with Amazon Marketing Cloud on AWS Clean Rooms, enabling differentiated insights, audience discovery, and effective campaign planning and measurement while maintaining data privacy.
AWS Clean Rooms Differential Privacy enhances privacy protection of your users’ data (preview)
Starting today, you can use AWS Clean Rooms Differential Privacy (preview) to help protect the privacy of your users with mathematically backed and intuitive controls in a few steps. As a fully managed capability of AWS Clean Rooms, no prior differential privacy experience is needed to help you prevent the reidentification of your users. AWS […]
AWS Clean Rooms ML helps customers and partners apply ML models without sharing raw data (preview)
Today, we’re introducing AWS Clean Rooms ML (preview), a new capability of AWS Clean Rooms that helps you and your partners apply machine learning (ML) models on your collective data without copying or sharing raw data with each other. With this new capability, you can generate predictive insights using ML models while continuing to protect your sensitive […]
New — Deliver Interactive Real-Time Live Streams with Amazon IVS
Live streaming is becoming an increasingly popular way to connect customers with their favorite influencers and brands through interactive live video experiences. Our customers, DeNA and Rooter, rely on Amazon Interactive Video Service (Amazon IVS), a fully managed live streaming solution, to build engaging live stream and interactive video experiences for their audiences. In March we introduced Amazon IVS […]