AWS Marketplace and AWS Data Exchange now support sellers and data providers from Bahrain, Norway, Switzerland, and UAE
Independent Software Vendors (ISVs), data providers, and consulting partners based in Bahrain, Norway, Switzerland, and United Arab Emirates (UAE) can now transact in AWS Marketplace and AWS Data Exchange. This expansion serves to increase the breadth of software and data offerings available to global customers.
Global customers can now purchase directly from software and data providers based in Bahrain, UAE, Norway, and Switzerland in AWS Marketplace and AWS Data Exchange. You can also procure software through local and regional consulting partners with Consulting Partner Private Offers (CPPO) in AWS Marketplace. For more information, see Benefits to consulting partners and their customers section.
For consulting partners, ISVs, and data providers, this unlocks a new route to market. It also enables access to the more than 260,000 monthly active users in AWS Marketplace and AWS Data Exchange.
Expansion of Consulting Partner Private Offers
Starting today, consulting partners based in Bahrain, Norway, Switzerland, and UAE can sell software in AWS Marketplace through CPPO. This includes Amanox, KeplerWorx, mnemonic, Integra Technologies, Batelco, Netcloud, Copebit, MDS, Almoayeed Computers Middle East, Computer World, Rackspace and Citrus Consulting.
George Pawlyszyn, General Manager of Rackspace UAE, said, “Consulting Partner Private Offers (CPPO) matter to Rackspace technology, as they enable us to provide consolidated solutions to our existing and future clients through AWS Marketplace. CPPO matters to our clients, as together we solve a wider range of challenges by incorporating our partner products and services to the primary software services.” Rajesh Soman, Managing Director at Integra Technologies, also welcomed the launch, saying, “The availability of the CPPO program in UAE and Bahrain is of great importance to us. It gives us the ability to provide complete solutions to our customers with a single point of billing while receiving preferential pricing and leveraging the strong partnerships we have with our vendors. This will help us in accelerating our deal closures and seamlessly integrating great technologies and products in our architectures.”
Benefits to Independent Software Vendors and Data Providers
Software from ISVs such as Adfolks and Keplerworx can now be listed in AWS Marketplace. As ISVs and data providers from Bahrain, Norway, Switzerland, and UAE list their paid products in AWS Marketplace, they can expand their customer base. With this expansion, ISVs and data providers can now reach hundreds of thousands of AWS Marketplace buyers and AWS Data Exchange subscribers around the world. With AWS Marketplace and AWS Data Exchange, ISVs and data providers can more easily grow their global business.
ISVs from these four countries can transact with customers across multiple software deployment models, such as AMIs or SaaS. ISVs can also offer a variety of contract models, from flexible consumption pricing to multi-year agreements. Data providers can provide subscribers with simplified data access and management and use AWS Data Exchange infrastructure to support data hosting, entitlements, and delivery.
“We are excited that we can now use AWS Marketplace as a UAE-based ISV,” said Arun Mohan, Founder and CEO of Adfolks. “This allows us to simplify software licensing and procurement with flexible pricing options for our customers around the globe, and helps accelerate the ways that our customers can use the innovative capabilities of the cloud. Customers can now quickly launch our preconfigured SaaS with just a few clicks and easily integrate real-time logs to a wide variety of destinations, all through their AWS account and AWS Marketplace.”
Yannik Janssen, CEO of Keplerworx, also expressed excitement for the launch, saying, “AWS is transforming how software is procured and embracing how customers and partners prefer to buy and sell. AWS Marketplace is a fantastic resource for organizations to adopt and onboard innovative solutions faster. Our experience to enlist our solution in AWS Marketplace has been seamless.”
For detailed tax considerations relevant in these markets, please visit AWS Marketplace Tax Help.
Benefits to customers
AWS Marketplace and AWS Data Exchange streamline software and data procurement processes. Software and data purchasing for new and existing customers is simpler, with simplified billing with AWS, reduced procurement friction, and license and subscription management. Customers can now find software and data products from their preferred ISVs that deploy on AWS.
- For customers interested in learning more about AWS Marketplace, please view our Getting Started video for Buyers. Learn more about AWS Data Exchange here.
- For consulting partners interested in working with customers through AWS Marketplace, please view our Getting Started video for Consulting Partners.
- For ISVs (sellers) interested in listing your products in AWS Marketplace, please read the AWS Marketplace Seller Guide.
- For qualified data providers interested in listing your products in AWS Data Exchange, you must first register as a seller in AWS Marketplace. For additional detail on requirements, see Providing Data Products in the AWS Data Exchange User Guide.
More reactions from launch participants
“As organisations continue to embrace the cloud, we are seeing a demand for consolidation of services. Through our participation in the launch of Norway-based ISVs and consulting partners in AWS Marketplace, AWS and mnemonic customers will find that their processes from procurement to deployment are not only simplified, the platform is also already familiar to many, and will mean more flexibility for our customers.”
— Tønnes Ingebrigtsen, CEO, mnemonic
“With the new CPPO program for Switzerland, we can support our customers even better throughout the entire cloud journey and can pass on wholesale pricing benefits to them.”
— Matthias Imsand, CTO & Co-Founder, Amanox Solutions AG
“AWS Marketplace has helped us develop new partnerships and given us access to cutting-edge ISV technologies to better serve our customers as they innovate on AWS. We believe that CPPO will be key to enriching our offering through supported flexible consumption and contract models, with secure and seamless deployment. We also see today’s launch as an important opportunity for our business expansion and the ability to reach new customers around the world.”
— M. Hussaini, CEO, Almoayyed Computers Middle East
“We have witnessed first-hand how AWS Marketplace has helped accelerate our AWS practice with speed, simplicity, and scalability. It also gave us the opportunity to form new partnerships with technology providers to address the requirements of our strategic customers, such as the Information & eGovernment Authority (iGA). We welcome the local launch of AWS Marketplace and see it as key to further fast-tracking cloud migration in Bahrain.”
— Abderrahmane Mounir, GM- Enterprise Division, Batelco