Riteway compares options in AWS Marketplace, chooses Spotfire for 93% faster insights
In this post, I’ll offer a summary of the data challenges faced by Riteway Sales and Marketing, a member of BeaconUnited, and how the company used TIBCO Spotfire on AWS, an analytics software-as-a-service (SaaS) solution designed for data exploration, to address those challenges. I’ll also include some of the results Riteway achieved by implementing the solution.
Riteway Sales and Marketing uses scanned point-of-sale data to help brands determine the best product prices and placements to use in retail stores. The problem is that most of this data requires extensive organizing before Riteway can use it.
“Our analysts were spending most of their time cleaning data and couldn’t perform the in-depth analysis we wanted to provide our customers,” says Elisa Westlund, director of insights and marketing at Riteway.
By deploying TIBCO Spotfire on AWS, Riteway obtained a solution that provides geographic coding and access to predictive analytics and modeling in interfaces that business users can understand without analyst assistance.
“With Spotfire for AWS, time-to-insight is 93 percent faster than before,” says Westlund. “The new solution helped win enough new business to deliver 100 percent ROI in the first year. Instead of building reports, we’re utilizing the tool to build insights.”
TIBCO is an APN Advanced Technology Partner, with solutions available in AWS Marketplace.