Tag: AWS Marketplace

This post shows how to integrate the AWS Partner Central Agent MCP Server into your existing environment. You’ll build a lightweight orchestrator that connects your current tools to Partner Central using agent-to-agent communication via Model Context Protocol (MCP). Instead of replacing what already works, you add an integration layer. This layer lets your agent talk to the Partner Central agent using natural language.

AWS Marketplace express private offers co-sell integration helps Amazon Web Services (AWS) internal builders identify and engage AWS Marketplace sellers who can streamline support to customer opportunities and are more likely to be selected from the available options. This principle underlies the co-sell visibility framework we introduced in Improving Your Visibility to AWS Sales, and […]

This post is the third in a three-part series on listing software products in the AWS European Sovereign Cloud:

Part 1:  Registering as a seller — covers account setup and seller registration.

Part 2: Publishing Amazon Machine Image (AMI) products.

Part 3: Publishing Software as a Service (SaaS) products (this post).

At the time of writing, AWS Marketplace in the AWS European Sovereign Cloud supports two listing types: SaaS and AMI products.

In this post, we introduce the latest PAF solutions and explain how you can discover these solutions and co-innovate through the program.

In this post, you’ll learn how TrendAI Vision One™ helps secure Amazon Bedrock deployments by detecting misconfigurations, monitoring for data exposure, and providing actionable remediation guidance. TrendAI Vision One™ is available in AWS Marketplace with a 30-day trial, so you can deploy it using existing AWS committed spend with consolidated billing and simplified contracting.

This guide walks you through the technical migration steps to implement Concurrent Agreements. It covers the transition from Amazon Simple Notification Service (Amazon SNS) to Amazon EventBridge, API updates, and best practices for managing multiple licenses within your SaaS integration.

Ready to reach customers with strict sovereignty requirements? The AWS European Sovereign Cloud is a new independent Amazon Web Services (AWS) partition designed to help public sector organizations and customers in highly regulated industries meet their evolving sovereignty needs. This post is the second in a three-part series on listing software products in AWS Marketplace in the AWS European Sovereign Cloud.

Partners have used customer relationship management (CRM) systems and integrated with AWS Partner Central to streamline co-selling, manage leads, and share opportunities. In this post, we demonstrate how you can adopt an agentic workflow into your current systems and present a view of what AWS sees from the shared data. The use case illustrates how you can use AWS Partner Central agents to query your data and opportunities, and how partners are guided to provide the necessary information.

This post explores the value of solution-centric selling for Partners in AWS Marketplace and how customers can streamline their solution discovery and procurement. With over 50 multi-product solutions in AWS Marketplace today, Partners will learn how independent software vendors (ISVs), Channel Partners, system integrators, and distributors have already created innovative solutions that customers can start exploring today.

Earlier this year, we introduced a new generative AI-powered search for AI Agents and Tools in AWS Marketplace. Customers love the ease of using natural language to discover AI solutions that solve their business challenges. Today, we’re introducing new AI features that help reduce friction in discovery and transactions across AWS Marketplace.