AWS Cloud Enterprise Strategy Blog

Philip Potloff

Author: Philip Potloff

Philip joined AWS in 2017 and serves as the head of enterprise strategy. In this role Philip works with enterprise technology executives to share experiences and strategies for how the cloud can help them increase speed and agility while devoting more of their resources to their customers. Prior to joining AWS, Philip was the COO and CIO at Edmunds.com.

Technology Agility

Does Your Technology Organization Have a Nimbleness Metric?

Application modernization is one of the big drivers of cloud adoption, with enterprises considering it as an opportunity to not just reduce operating costs as they move their core technology to the cloud, but also to improve performance, resiliency, and speed of delivery for new products and features. Enterprises also begin to modernize their architecture […]

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Challenging Conventional Wisdom About How to Build a Cloud Center of Excellence

What Success on Broadway can Teach us About Constructing Effective Teams One of the foundational steps that enterprises take as part of their journey to the cloud is establishing a Cloud Center of Excellence (CCoE). The CCoE is a multi-disciplinary team that is assembled to implement the governance, best practices, training, and architecture needed for […]

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Cloud Strategy Canvas

The Cloud Strategy Canvas: A User’s Guide

In my last post, I promised a user’s guide to the Cloud Strategy Canvas. Although the canvas is meant to stand alone, it helps to have a few insider tips and techniques gained from experience. To ensure that this guide is rooted in Lean innovation best practices, I collaborated with expert strategy facilitator Matthew E. […]

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blank cloud canvas

Get a Lean Start with the Cloud Using the Cloud Strategy Canvas

In many cases, enterprises that have undertaken a major move to the cloud first got started by learning and experimenting with the migration of a single application. This smaller step allowed them to gain confidence with the technology, economics, and skill sets that are part of a bigger leap into the cloud. But with hundreds […]

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Connect Your Technology and Business Strategies with These Two Frameworks

Enterprises working with AWS to modernize their IT infrastructure often do so within the larger scope of a digital transformation. These transformations look to go beyond technology, including goals to address the changes to teams, process, and culture that are required to enable the enterprise to move faster and with more agility. The enterprise leaders […]

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refactoring

The Two-Week Rule: Refactor Your Applications for the Cloud in 10 Days

I promise this is not clickbait. In my last post, The Great Cloud Refactoring Debate, I introduced the Two-Week Rule as one example for enterprises planning a migration to the cloud. The Two-Week Rule is not a theoretical approach, but an actual cloud migration mechanism that we developed during my time at Edmunds.com to complete […]

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The Great Cloud Refactoring Debate

This post is the first in a multi-part series on how enterprises balance refactoring desires against time to value in cloud migrations. With cloud adoption becoming the new normal for the enterprise, the next-level debate is now about the specific approach to take when migrating to the cloud. While it is usually not difficult to […]

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Don’t Fly Solo on Your Migration — Use the Cloud Buddy System

Lessons From the Edmunds.com All-in Migration to AWS The notion of a buddy system has been used for decades in many facets of life, including school, work, and adventure. Whether it’s a college freshman being paired with an upperclassman at orientation, an Air Force pilot and his or her wingman, or your weekend scuba diving partner, […]

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