AWS for Industries

Bastien Leblanc

Author: Bastien Leblanc

Bastien Leblanc is the AWS Retail technical lead for EMEA. He works with retailers focusing on delivering exceptional end-user experiences using AWS services. With a strong background in data and analytics, he helps retailers transform their businesses with cutting-edge AWS technologies.

How to plan for peak demand on an AWS serverless digital-commerce platform

Lessons from top retailers who manage Black Friday and other peak events on Amazon Web Services (AWS) Traditionally, retailers experience only one or two peak shopping events per year—a common example is Black Friday. But in an increasingly unpredictable economy, organizations need agile platforms that can respond to demand increases whenever and wherever they arise. For […]

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Know Before You Go: Retail Attendee Guide for AWS Summit London 2022

After two long years, we’re excited to welcome our customers back to AWS Summit London, an in-person event packed with brand new and exclusive content, sessions, demos, and activities. To help you navigate the event, we’ve assembled this guide to share our recommendations. Based on our extensive experience working with retail customers, these will help […]