AWS for Industries
Author: Krithika Ganesamoorthi
Krithika Ganesamoorthi is the Global Technical Lead for AWS Partners in Retail/CPG. Leveraging her retail experience, she is responsible for solutions architecture and technical strategy for Retail/CPG technology and consulting partners on AWS. She recruits, nurtures, and helps partners transform their solutions on AWS. She is an advocate for partners within Amazon Retail, AWS Sales, and AWS Product teams.
Beachbody drives AI-powered, data-first conversion and meaningful personalization with Amplitude on AWS
Digital tools and services are at the center of every company’s growth strategy. But brands can’t always tell if they are making the right digital bets, or which features and actions will lead to retention, loyalty, and lifetime value. This makes connecting products to business outcomes a challenge for companies new to a digital-first strategy. […]
Driving Stronger Retail Profits with Intelligent On-demand Forecasting from PlanIQ and Amazon Forecast
In just a few years, the global retail industry was uprooted. Evolving customer demand, unprecedented supply chain delays, and staffing disruptions have fundamentally altered the retail landscape—likely for good. As companies adjust to these major shifts, one thing is abundantly clear: accurate business planning can make a tremendous difference. But building precise forecasts can be […]
Deliver immersive retail experiences at scale for a more sustainable future
A staggering 83% of consumers believe businesses should actively be shaping their best practices around environmental, social, and governance (ESG) issues, as based on a 2021 Corporate Social Responsibility Survey. Retailers are getting serious about slowing the effects of climate change by reducing their carbon footprints. Many are committed to net-zero emissions targets within the […]
Retailers: Offer Products When and Where Your Ideal Customers Want to Shop with Edge Retail
Consumers want convenient, personalized, frictionless shopping experiences that seamlessly cross every purchase channel, from physical stores to ecommerce websites, as well as social media platforms, marketplaces, and apps. Furthermore, every retailer, whether an emerging digital-native brand or a long-standing brick-and mortar company, must wrestle with tough decisions, such as whether to add physical stores and […]
Your Personalized Playlist for Migrating Your POS to the Cloud
The Challenges of Retail Retail has always moved fast and been extremely competitive. Today, consumers expect retailers to move even faster, adjust to new market entrants, and keep up with their ever-changing needs and wants. Only those retailers who are willing to constantly adapt will survive and thrive with company lifespans continuing to shrink. Digitalization […]
A How-to Guide for Deploying Amazon Interactive Video Service and Amazon Personalize in Retail
The ever-increasing popularity of live streaming is opening up new opportunities for online customer interactions. With live streaming providing engaging content, it can facilitate the flow of customers into online shopping, joining the shopping experience with other forms of online engagement. Personalized recommendations also allow online stores to pick the right products at the right […]
A Step-by-Step Guide for Deploying IBM Sterling Order Management on AWS
Consumer behavior has changed in recent months with shoppers embracing an omnichannel retail experience like never before. More and more customers are buying online and picking up their order in the store, while many others are buying online and want the flexibility to return items at any store location. You can offer your customers a […]