Author: Lara Stiris

The drive to build interactive experiences for its customers runs in the DNA of Home Shopping Europe GmbH (HSE). From HSE’s origins as the first German teleshopping channel, the live commerce company is reimagining customer engagement. Television, online, and mobile shopping solutions on HSE—which offers clothing, jewelry, cosmetics, home goods, and other items—generate more than […]

Future-proofing digital commerce strategies and reaching customers worldwide across multiple media channels are key priorities for continued growth in retail. Enterprise digital commerce solutions offered by an AWS Retail Competency Partner VTEX are streamlining the process for brands and retailers, helping them to deliver and manage complete experiences for a range of transactional models. One […]

Scalable live commerce solution supports Natura and other major Brazilian companies  Established at the height of the COVID-19 pandemic, live interactive streaming platform StreamShop now helps some of the largest companies in Brazil to connect with consumers through high-quality, low-latency live commerce streams. The company’s customizable offering helps brands to easily integrate shoppable live video […]

Ecommerce is on track to make up nearly 25 percent of global total retail sales by 2025, with US ecommerce sales alone expected to top $1 trillion for the first time. However, new opportunities have brought new competition and motivated merchants to differentiate their shopping experiences to better inspire purchases. Taking a cue from Asia, […]

Retail has greatly transformed over the last few years, as more commerce happens online and influencers play a growing role in driving product affinity. In Asia, live stream commerce is revealing massive revenue opportunities, with retailers generating billions of dollars in minutes. Accordingly, McKinsey estimates that live stream commerce sales could account for as much […]