AWS for Industries

Marina Novikova

Author: Marina Novikova

As a Senior Partner Solution Architect at AWS, Marina Novikova works on the technical co-enablement of AWS ISV Partners in the DevOps and Data and Analytics segments to enrich partner solutions and solve complex challenges for AWS customers.

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Making Site Selection Decisions Easy With AWS Data Exchange for Amazon Redshift

Many quick service restaurants (QSRs) and dining brands rely on third-party point-of-interest data to understand if they’re making the right market expansion moves. For example, a QSR looking to place its first location in New York City may want to know the clustering of bars and nightlife venues in Manhattan to set hours of operation […]

GSP Pin Map

How to Build Winning Consumer Market Development Strategies with Data from Foursquare and AWS Data Exchange

Consumer brands operate in an ever-changing world. Over 600k businesses open each year in the US alone, and nearly as many close. Surviving as a consumer brand in this highly competitive and evolving industry requires ever-more innovative strategies when creating a market development strategy. And success requires thorough analyses of the prospective market. Location data […]