Category: CPG

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Most of the world appears to be past the uncertainty and turbulence of the pandemic. However, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges, like supply chain disruptions and labor shortages. At the same time, consumer buying […]

Consumer packaged goods (CPG) companies face the challenge of driving sales and profit margins in a volatile market while chasing changing consumer trends. The CPG industry has an opportunity to harness AI (artificial intelligence) to stay ahead of today’s dynamic and competitive market. AI can dramatically impact the CPG industry in key areas, including demand […]

Since 1954, Danone Indonesia, a subsidiary of Danone (one of the largest food and beverage producers in the world) has been committed to sustainable and equitable nutrition. Their mission is simple: to provide health through food to as many people as possible. Danone Indonesia produces several varieties of mineral water such as AQUA, Mizone, and […]

Consumer packaged goods (CPG) companies, which sell a vast number of products through Amazon.com, need scalable, cost-effective, and accessible data visibility into Amazon Seller and Vendor Central. This enables the management of orders, keeping product catalogs up-to-date, accessing inventory insights, and tracking sales, shipments, and payments. Over the past several years, CPG companies have outsourced […]

Ecommerce sites are supposed to be prompt, precise and above all, user-friendly. Yet, their search performance history reveals an unsatisfactory reality for shoppers and retailers. According to Baymard Institute, “61% of all ecommerce sites show search results that are misaligned to users’ searches,” forcing shoppers to either enter a new search or abandon their old […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Now, most of the world appears to be past the uncertainty and turbulence of the pandemic. However, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges, like supply chain disruptions and labor shortages. At the same time, consumer […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Now, most of the world appears to be past the uncertainty and turbulence of the pandemic. However, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges, like supply chain disruptions and labor shortages. At the same time, consumer […]

There is customer data across more sources today than ever—from email, websites, and mobile apps, to physical stores, social media platforms, and more. Such data, which a company directly collects from its customers, is referred to as first-party data or signal (1P signal). Creating actionable insights, and next-best actions for specific users or segments, from […]

In an increasingly connected world, global consumer products company Helen of Troy saw an opportunity. By offering digital experiences, Helen of Troy could help customers get the most value out of physical products from many well-recognized and widely trusted brands, including Braun1, Vicks1, and Honeywell2. With a vision to innovate by enhancing the customer experience, […]

The COVID-19 pandemic created unprecedented disruption to businesses and global markets. Although most of the world appears to be past the uncertainty and turbulence of the pandemic, companies, especially in the consumer packaged goods (CPG) industry, continue to deal with major challenges. These include supply chain disruptions and labor shortages. At the same time, consumer […]