Category: Marketing & Advertising

Optimizing spending in the advertising and marketing industry—whether that means delivering more personalized campaigns to customers or attracting higher-quality users—is always an iterative process. Data scientists and data engineers are constantly maneuvering through advertising, marketing, and sales data to measure effectiveness and uncover insights that improve the way their companies connect with consumers. To help […]

First-party signals are key to a brand’s advertising efforts, yet they become powerful only when they are translated into informative and actionable insights. However, processing and preparing data can often be a manual and time-consuming task for brands that want to upload that data into various platforms. Customers often look to Amazon Web Services (AWS) […]

In this blog, we will walk you through how Amazon Web Services (AWS) ad tech customers Storygize and Sharethrough used AWS PrivateLink, which establishes connectivity between virtual private clouds (VPCs) and AWS services without exposing data to the internet, to improve security, reduce networking costs, and increase revenue. Storygize is a demand-side platform (DSP), which […]

Advertising and marketing technology is experiencing unprecedented disruption and transformation. For example, exponential growth in media consumption creates infrastructure challenges for companies to handle tens of millions of requests per second at single-digit millisecond latency. Companies across the industry need mechanisms to collaborate and interoperate across advertising and marketing platforms, but also want to protect […]

Salesforce, Inc. (Salesforce), a leading customer relationship management (CRM) company, chose Amazon Web Services (AWS) as its primary cloud provider in 2016. Today, Salesforce and AWS have a global strategic partnership focused on technical alignment and joint development. Building on AWS storage, compute, and artificial intelligence (AI) solutions, Salesforce innovates and deploys new business applications, […]

Amazon Web Services (AWS) customers across the advertising and marketing industry are seeking to further protect their customers’ information by limiting the movement and sharing of data outside of their control. For example, customers with first-party customer data often want to keep that data securely stored inside their own AWS account. This creates a challenge […]

Customer data platforms (CDPs) have become a widely adopted tool by marketers. And it’s no surprise, with its promise of unified customer data in an accessible and regularly updated solution, it meets many of today’s marketing and advertising needs including improving the customer experience by powering personalization at scale. The CDP feeds data from various […]

Advertisers and agencies often ask how they can use AWS to improve performance and understanding of their campaigns running on Amazon Ads. For example, customers want to use AWS to query and analyze results from Amazon Marketing Cloud (AMC), Amazon Ads’ cloud-based data clean room that allows advertisers to perform custom campaign analytics with strict […]

Advertisers have traditionally relied on third-party cookies and device identifiers to deliver tailored advertising to specific consumers and provide recommendations through mobile apps, streaming TV, and web experiences. But as the advertising industry reduces its reliance on cookies and identifiers in favor of protecting consumer privacy, industry customers are exploring new opportunities to improve how […]

Zeta Global is a leading cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers. The Zeta Marketing Platform (ZMP) enriches your data with 225+ million consumer profiles. It offers proprietary and transactional signals, providing individualized experiences across the customer journey. Zeta needed to accelerate the pace of innovation to keep up […]