Driving Transformation With Data & Analytics: Track 3 of Industry Innovators Conference 2022

Learn more about the sessions and speakers featured in Track 3: Data & Analytics to Drive Transformation at this year’s Industry Innovators Conference for Retail & CPG 2022.

Want to drive costs out while accelerating decision-making? Digitally transforming your organization is a smart place to start. It’s time retail and consumer packaged goods (CPG) companies use data and analytics to create business insights—and this year, we have the sessions and the speakers to help you get there.

So don’t delay! Get the ball rolling by attending our first-ever Industry Innovators Conference for Retail & CPG. If you haven’t had the chance to read our previous blog, you can find the information you need here.

This is a live, online event hosted by Amazon Web Services (AWS) and will be held on Wednesday, June 15, 2022, from 9:00 a.m. to 11:30 a.m. (PDT). We encourage all senior retail and CPG leaders, such as CEOs, chief information officers, vice presidents of operations, line of business management, and technical decision makers, to attend this new and noteworthy event.

If you’re planning on attending, head to our registration page! You can do so here or by clicking “Register today” on our Industry Innovators: Retail & CPG event home page. Once you’ve made it to the registration page, fill out your contact information and tell us a bit about yourself. Remember to double-check your information and set up your username and password. If everything looks correct, click that Register button at the bottom of the form, and you’re all set.

Track 3: Data & Analytics to Drive Transformation—agenda + sessions

Unsure of how to incorporate data and analytics into your business? Join Track 3: Data & Analytics to Drive Transformation, where you’ll hear from Mars Wrigley, The Modern Milkman, and Anheuser-Busch InBev (AB InBev) on how they create business insights from petabytes of data to predict opportunities and risks in time to act using analytics, machine learning (ML), and artificial intelligence (AI). In this track, learn how data and transformation can help you drive out costs and accelerate decision-making.

That’s just the tip of the iceberg. For more information, check out our session and speaker descriptions below.

Leveraging data & analytics to drive profitable growth with Mars Wrigley
Companies must sift through vast amounts of data to identify potential opportunities and risks in the market. In this session, learn from Deepak Jose, global senior director, on how Mars Wrigley uses advanced analytics to help leapfrog the company’s ability to generate insights and predict optimal options to drive value. You’ll also get a chance to hear from Deepak about some key lessons learned along the way, including how the company is taking a value-led and decision-back approach and breaking functional data silos to create an enterprise mindset to create incremental value for the business.

Deepak is a commercial strategy and advanced analytics leader and current global senior director for One Demand Data and Analytics at Mars Wrigley. Focusing on domains—such as revenue management, route to market, marketing transformation, and more—Deepak leads a global team of data engineers, data scientists, and product strategy leaders. Previously, Deepak was part of Mars Digital Technologies, where he led data and analytics for Pet Care, Mars Wrigley, and Food & Multi Sales segments. He also played strategic roles driving business growth as a part of global organizations like Coca-Cola, ABB, Asurion, and Mu Sigma.

Track: Data & Analytics | Session: 3 | Time: 10:00 a.m. | Company: Mars Wrigley

Delivering milk to doorsteps using AI-driven supply chains at The Modern Milkman
An old concept of milk delivered to a customer’s doorstep is making a big comeback in fresh new ways. During this session, you will hear from John Hughs, chief strategy officer at The Modern Milkman, and Oskar Nummedal, data scientist at Peak AI, on how Peak’s decision intelligence platform is helping The Modern Milkman to use AI-driven supply chain forecasting to optimize delivery and availability while being sustainable and ethical.

John is the chief strategy officer at The Modern Milkman, a hypergrowth, sustainability-focused grocery business disrupting the traditional industry. John believes that the company has achieved this by placing AI and decision intelligence at the core of its operations.

Oskar is a data scientist at Peak, a pioneer of the decision intelligence category that helps customers to apply AI to the commercial decision-making process. He has worked closely with a wide range of companies, including The Modern Milkman, to support them on their decision intelligence journeys.

Track: Data & Analytics | Session: 3 | Time: 10:20 a.m. | Company: The Modern Milkman

Data & analytics challenges in DTC with on-demand delivery at AB InBev
Zé Delivery, a division of AB InBev, is a direct-to-consumer digital platform that delivers cold beverages to customers quickly in 10 countries. Learn about the key challenges the team faced in using data and analytics to help the business scale from 1.6 million orders in 2019 to 61 million orders in 2022 in this session led by Marcos Casal, global head of data.

At Zé Company, Marcos leads data efforts and is a visionary leader focused on driving value through analytics. Marcos has a strong track record of partnering with business leaders to translate business priorities into effective data and analytics initiatives.

Track: Future of Commerce | Session: 3 | Time: 10:40 a.m. | Company: AB InBev

At our Industry Innovators Conference for Retail & CPG, you’ll gain insights on how new technologies can improve the customer experience in a scalable way and explore ways to use AWS to accelerate your pace of innovation while managing risk. With so much to look forward to at this event, be sure you sign up and mark your calendars for June 15! You won’t want to miss it.

On the day of the event, don’t forget to attend our keynote, fireside chat, on-demand sessions, and, of course, our track sessions. More importantly, check out our next blog covering Track 4 session information.

See you next week!