Putting the YOU in the Future of Commerce: Track 2 of Industry Innovator’s Conference 2022

Learn more about the sessions and speakers featured in Track 2: Future of Commerce at this year’s Industry Innovator’s Conference for Retail & CPG 2022.

Gone are the days of customers shopping in silos. If the last few years have taught us anything in retail, it’s that people are looking for less separation and more integration. With consumers increasingly moving between digital channels and physical stores—and with the growth of buy-online-pickup-in-store (BOPIS) and other buying options—retail channels need to easily integrate with each other because no matter where customers are shopping, one thing’s for certain: there needs to be synergy.

How can you do this? Start by thinking about the future of commerce and, more importantly, your role in it.

So don’t delay! Get the ball rolling by attending our first ever Industry Innovator’s Conference for Retail & CPG. If you haven’t had the chance to read our previous blog, you can find the information you need here.

This is a live, online event hosted by AWS and will be held on Wednesday, June 15th, 2022, from 9:00 a.m. PT to 11:30 a.m. PT. We encourage all senior retail and consumer packaged goods (CPG) leaders, such as CEOs, chief technology officers, vice presidents of operations, line of business management, and technical decision makers, to attend this new and noteworthy event.

If you’re planning on attending, head to our registration page! You can do so here or by clicking “register today” on our Industry Innovators: Retail & CPG event homepage. Once you’ve made it to the registration page, fill out your contact information and tell us a bit about yourself. Remember to double-check your information and set up your username and password. If everything looks correct, go ahead and click that “register” button at the bottom of the form, and you’re all set.

Track 2: Future of Commerce – Agenda + Sessions

Wondering how you can transform the shopping experience? Join us in Track 2: Future of Commerce to learn about the top trends shaping the future of commerce. In this track, hear how companies like boohoo group plc, MACH Alliance, and VTEX are revolutionizing the ecommerce market.

That’s just the tip of the iceberg. For more information, check out our session and speaker descriptions below.

From department store to digital marketplace in 10 weeks: boohoo group plc
Learn from chief information officer Jo Graham on how boohoo group plc used composable commerce to onboard Debenhams.com and build its new online presence within 10 weeks of the acquisition.

Since she started working at boohoo group, Jo has grown the group from 3 brands to 13, working with UK favorites, such as Karen Millen, Oasis, Dorothy Perkins, and Warehouse. Before boohoo, Jo was at Morrisons, Bupa, and has worked the supplier side at Capita. She was also in financial services, and she spent 17 years at HBOS and Lloyds Banking Group, where she looked after all the 24/7 channels.

Track: Future of Commerce | Session: 1 | Time: 10:00 a.m.| Company: boohoo group plc

Future-proof your ecommerce with MACH Alliance architectures
MACH Alliance is a group of 45 software vendors and system integrators driven to propel current and future digital experiences with future-proof enterprise technology. The Alliance is assisted by Amazon Web Services (AWS)—helping educate retailers about modern software. Join this fireside chat to hear Sonja Keerl, a MACH Alliance cofounder, answer questions about the origins, purpose, and outlook for the Alliance.

Apart from being firestarter and president of the MACH Alliance, Sonja leads European product marketing for award-winning headless content management system (CMS) vendor Contentstack. In her roles, Sonja challenges the status quo of the enterprise software industry. Sonja brings 2 decades of industry experience in the areas of marketing, business development, and services, having previously worked for traditional CMS vendors Bloomreach and SDL. She is also a mother of three and lives near Amsterdam, the Netherlands.

Track: Future of Commerce | Session: 2 | Time: 10:20 a.m. | Company: MACH Alliance

Trends in digital commerce and interactive live streaming with VTEX
Consumers today have heightened expectations for every digital experience with brands and retailers. Because of this, things like marketing, cross-channel, and product discovery must be personalized, easy, and frictionless. “Good enough” customer experiences won’t win over the shopper of tomorrow. In this session, learn from Jordan Jewell, director of merchant growth strategy, about the top trends VTEX is seeing that will shape digital commerce in the next 5 years and how merchants are tackling these challenges in areas like product visualization, customer support, and business model experimentation.

As an analyst in residence, Jordan assists business to customer (B2C) and business to business (B2B) merchants in growing their sales over digital channels and wears many hats—for example, detective, economist, statistician—to provide actionable advice in areas such as merchandizing, channel management, marketplaces, product information management, and more. Previously, as lead digital commerce analyst at IDC, he tracked digital commerce platform, product information management (PIM), configure price quote (CPQ), order management, and enterprise resource planning (ERP) markets. He also conducted dozens of vendor evaluations on digital commerce, PIM, CPQ, and subscription management.

Track: Future of Commerce | Session: 3 | Time: 10:40 a.m. | Companies: VTEX

At our Industry Innovator’s Conference for Retail & CPG, you’ll gain insights on how new technologies can improve the customer experience in a scalable way and explore ways to use AWS to accelerate your pace of innovation while managing risk. With so much to look forward to at this event, be sure you sign up and mark your calendars for June 15th! You won’t want to miss it.

On the day of the event, don’t forget to attend our keynote, fireside chat, on-demand sessions, and, of course, our track sessions. More importantly, read our next blog covering Track 3 session information: Driving Transformation With Data & Analytics: Track 3 of Industry Innovators Conference 2022.

See you next week!